
Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Episodes
114 episodes
Front Desk to Sales Team: Maximizing Your Practice's First Impression
Your front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it. In this eye-opening episode, Dr. Enrico Dolcecore tackles the of...
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Season 3
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Episode 7
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23:38

Your YouTube Channel Will Bring Patients Through Your Door
Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never incl...
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Season 3
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Episode 6
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28:58

Why Are You Still Hiding Your Practice Videos on a Hard Drive?
Ready to transform your chiropractic marketing without spending countless hours creating content? This episode reveals why YouTube should be central to your digital strategy, even if you have no desire to become a YouTube star.YouTube i...
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Season 3
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Episode 5
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14:36

Website Secrets for Chiropractor Success
Your chiropractic website might be quietly costing you dozens of new patients every month. Most practitioners don't realize that visitors make the decision to stay or leave within just one second of landing on your homepage—the infamous "five-s...
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Season 3
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Episode 4
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13:50

Nurturing Lifetime Patients: The Top 10 Growth Strategies
What separates thriving chiropractic practices from those that struggle isn't clinical excellence—it's mastering the art of patient nurturing from first contact through years of care. When you treat your practice like your baby, constantly nurt...
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Season 3
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Episode 3
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23:58

No BS Marketing: Proven Referral Systems That Work
Marketing legend Dave Mastovich pulls back the curtain on what truly works in healthcare marketing during this eye-opening conversation about systematic referral generation. Drawing from his experience scaling a healthcare system from $1 billio...
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Season 3
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Episode 2
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26:52

Your Ideal Patients Are Streaming—Here's How to Reach Them
Ready to take your chiropractic marketing to the next level? Programmatic marketing might be the missing piece in your strategy puzzle. After mastering referrals, Google My Business, SEO, and paid advertising on platforms like Face...
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Season 3
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Episode 1
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14:17

The Quality Behind Your Facebook Ads
Unlock the secrets to successful Facebook marketing with our latest episode focused on the intricacies of ad quality. As a chiropractor or business owner, understanding the nuances of Facebook advertising can significantly elevate your outreach...
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Season 2
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Episode 52
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19:29

Creating Viral Chiropractic Videos to Attract New Patients
Unlock the secrets to skyrocketing your chiropractic practice's visibility with our latest episode of Marketing 101 for Chiropractors. Ever wondered how to turn simple video content into a magnet for new patients? We guarantee you'll walk away ...
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Season 2
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Episode 51
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22:41

AI Tools to Boost Your Chiropractic Business Efficiency
Unlock the secrets of AI-driven marketing for chiropractors, and transform your practice's outreach like never before! Imagine creating a whole month’s worth of social media content in under an hour, boosting your online presence with SEO-frien...
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Season 2
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Episode 50
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21:07

Maximizing Patient Engagement and Compliance
Is your chiropractic practice ready to navigate the ever-changing landscape of digital marketing? Discover crucial insights with Dr. Enrico Dolcecore as he unravels the latest digital marketing strategies every chiropractor needs to know. With ...
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Season 2
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Episode 49
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19:33

From Adjustments to Algorithms: A Chiropractor's Journey
Discover the inspiring journey of Jeff Greenfield, a former chiropractor whose career took an unexpected twist after a life-changing car accident. Forced to leave his practice, Jeff embraced a new path that combined his love for magic and the b...
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Season 2
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Episode 48
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35:24

Strategies to Strengthen Your Facebook Ads
Discover the key to transforming your chiropractic marketing efforts and avoid the pitfalls that could be holding you back. Have you ever wondered why your Facebook ads aren't converting as expected? Join Dr. Enrico as he uncovers the common mi...
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Season 2
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Episode 47
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25:25

Optimizing Chiropractic Operations with AI Solutions
Unlock the secrets to revolutionizing your chiropractic practice with the power of AI and app integration. Imagine a world where appointment bookings, content creation, and social media management are no longer a burden. This episode promises t...
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Season 2
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Episode 46
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17:33

Engage and Educate: The New Era of Video Marketing
Unlock the secrets of impactful marketing with the power of video content! Discover how businesses are transforming their strategies as we look toward 2025, with video proving to be the ultimate tool for retaining audience attention. I, Dr. D, ...
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Season 2
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Episode 45
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25:18

Strategic Marketing Planning for Your Chiropractic Practice in 2025
What if you could turn predictable slow seasons into periods of thriving growth for your chiropractic practice? Join me, Dr. Enrico Dolcecore, as we explore the art of crafting a powerful marketing calendar for 2025. By diving into past perform...
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Season 2
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Episode 44
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18:18

Transforming Your Email List into a Revenue Generator
Discover the secrets to mastering email marketing with insights from our special guest, Michael McLean, a successful entrepreneur who transitioned from an aspiring hockey coach to a business mentor. Michael shares how pivotal lifestyle choices ...
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Season 2
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Episode 43
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32:46

Harnessing Disney Magic to Elevate Customer Experiences
What if you could elevate your business by creating magical customer experiences inspired by Disney? Join us as Vance Morris, a former Disney food and beverage manager turned successful entrepreneur and business coach, uncovers the secrets behi...
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Season 2
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Episode 42
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23:53

Chiropractic Conversations to Boost Community Engagement
Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building...
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Season 2
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Episode 41
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15:57

Building Community Online to Expand Your Digital Reach
Discover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to f...
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Season 2
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Episode 40
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34:43

Enhancing Sleep Quality Through Chiropractic Partnerships with Saatva Mattresses
Unlock the secret to superior sleep quality as we welcome Scott from Saatva, who shares an exciting partnership opportunity between Saatva and chiropractors. This episode promises insights into how Saatva's luxury mattresses, made from organic ...
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Season 2
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Episode 39
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23:25

Strategic Marketing Planning for Thriving Chiropractic Practices
Unlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring s...
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Season 2
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Episode 38
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19:57

Secrets to Successful Email and Social Media Marketing
Uncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print...
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Season 2
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Episode 37
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28:25

Like A Hurricane
Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal expe...
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Season 2
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Episode 36
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17:43

Winning Marketing Strategies from an Austin Expert
Ready to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specia...
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Season 2
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Episode 35
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25:52
