Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Episodes
162 episodes
A Simple Referral System That Brings Better Chiropractic Patients
You can spend all day tweaking Facebook ads, Google ads, SEO, and funnels and still miss the highest-converting growth lever in chiropractic: referrals. The hard truth is that most patients love your care, rave in the office, then walk out and ...
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Season 3
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Episode 50
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23:15
Build Trust, Not Trends: A Practical Guide To Customer-First Content
Stop performing for the algorithm and start creating content that actually books appointments. We sit down with Charles from Become the Authority to unpack how a COVID-era pivot from insurance to full-stack marketing led to record-breaking resu...
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Season 3
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Episode 49
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29:26
Your Ads Aren’t Broken, Your Offer Is
Stop blaming the platform. We unpack why so many chiropractic ads stall not because of targeting or budget, but because the offer is weak, generic, or indistinguishable from every clinic within a 10‑mile radius. If your feed is a carousel of $2...
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Season 3
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Episode 48
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20:04
How Clinicians Become Trusted Medical Expert Witnesses
Ever wondered how clinicians turn real-world care into credible legal insight without trading their stethoscope for a suit? We sit down with Dr. Jordan Romano—internist, hospitalist, and founder of a national expert witness agency—to map the cl...
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Season 3
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Episode 48
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24:03
From Cheap Deals To Credible Care: How Smarter Offers Bring Better Chiropractic Patients
Price shoppers, no-shows, and one-and-done visits aren’t just bad luck—they’re the output of an offer that trains people to think small. We dig into why “cheap” isn’t just a number on an ad but a perception built by your entire funnel: website,...
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Season 3
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Episode 47
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22:23
Fix The Follow-Up, Save The ROI
Tired of blaming “bad leads” while your calendar stays light? We pull back the curtain on what really kills ROI for chiropractic clinics: slow response times, call-only thinking, and booking processes that create friction at every step. If a le...
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Season 3
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Episode 46
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27:06
Meta Ads, New Rules, Real Patients
Your Facebook and Instagram ads didn’t suddenly “break.” The game changed. We dive into what’s really driving higher CPMs, inconsistent leads, and a surge of ghost form fills—then lay out a practical plan any chiropractic clinic can execute thi...
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Season 3
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Episode 45
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18:23
Video That Books Patients
Patients choose their chiropractor long before they ever pick up the phone—and the choice is made while scrolling. We lay out a simple, repeatable video system that helps you show up with clarity, warmth, and authority so people feel safe booki...
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Season 3
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Episode 44
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16:33
Your $29 Exam Is Training Patients To Ghost You
Price tags don’t build trust. We open the hood on why discount-first marketing is collapsing for chiropractors and show a smarter path: education, authority, and clear positioning that draws in patients who are ready to commit. Instead of chasi...
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Season 3
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Episode 42
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24:45
Picture Proof: Stand Out Online Now
Patients don’t buy services—they buy proof. That’s why we sat down with director-photographer Stewart Cohen to dig into how chiropractors can use photos and video to earn trust, differentiate locally, and turn one thoughtful shoot into months o...
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Season 3
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Episode 44
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28:52
AI Ads For Chiropractors, Demystified
The content treadmill is real: attention is shorter, ad costs are creeping up, and “post five times a day” isn’t a plan you can sustain while running a clinic. We brought in Corey from Fusion Media AI to show how chiropractors can turn a quick ...
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Season 3
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Episode 43
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38:47
Paper Wins: Handwrytten Notes That Retain Patients
Your patients are overwhelmed by pings, promos, and pop-ups. A single handwritten note still slices through the noise, gets opened, gets read, and often gets displayed—becoming the quietest, most persuasive billboard in the room. We sit down wi...
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Season 3
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Episode 43
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25:53
Why Google Reviews Don’t Convert And How To Fix It
Five stars don’t fix a broken funnel. We dig into why glowing Google reviews often fail to convert and show how to turn social proof into scheduled care with a practical, patient-first system. Instead of chasing vanity metrics, we focus on the ...
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Season 3
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Episode 42
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21:03
From Overwhelm To Workflow: Practical AI For Chiropractors
Most clinics don’t lose patients because of care quality—they lose them in the gap between curiosity and the first booked visit. We invited Jenna Nelson of Her AI Agency to help us close that gap with a practical plan for AI-powered intake that...
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Season 3
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Episode 41
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28:15
Cracking Meta’s AI: A Chiropractor’s Playbook For Better Leads
Your Facebook and Instagram leads didn’t dry up by accident—Meta rewired the system. We unpack what actually changed inside the algorithm and give chiropractors a battle-tested plan to lower cost per lead, filter bots, and get real patients bac...
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Season 3
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Episode 40
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20:13
Stop Chasing Ghosts: Qualify, Personalize, Convert
Your schedule isn’t leaking because your care isn’t good—it’s leaking because follow-up is slow, scattered, and human-only. We sit down with Corey from Fusion Media AI to show how conversational AI, grounded data, and a smarter software stack t...
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Season 3
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Episode 39
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39:47
If AI Chooses Who Gets Found, Will It Choose You
The ground under chiropractic marketing is shifting fast, and AI is the fault line. We unpack how to use intelligent tools to streamline your front desk, sharpen your message, and stay visible when search becomes answer-first. No theory dumps—j...
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Season 3
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Episode 38
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19:04
From SEO To AEO: Make Your Clinic Discoverable In An AI-First World
What happens when patients stop scrolling and start asking AI for the “best chiropractor near me”? We unpack the shift from search engine optimization to AI engine optimization and lay out a practical, step-by-step plan to keep your clinic visi...
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Season 3
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Episode 37
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22:17
Chiropractors, Reviews, And The AI Shift
Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chirop...
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Season 3
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Episode 36
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41:59
Rank Higher, Book More Patients
Wondering why the clinic down the street shows up first on Google while you’re stuck below the fold? We unpack a clear, no-fluff system to become the most discoverable, trustworthy, and clickable chiropractor in your city—without chasing hacks ...
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Season 3
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Episode 35
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18:36
From Clicks To Patients: Building A Landing Page That Converts
Most clinics pour money into social ads only to end up with inboxes full of unresponsive leads. We take you behind the scenes of a simpler, stronger path: a landing page that acts like your digital front desk, qualifies interest fast, and turns...
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Season 3
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Episode 33
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21:32
Why Your Leads Still Suck
Ever feel like you’re spending more on ads and getting worse leads? You’re not imagining it. AI now decides who sees your content based on attention signals—scroll-stopping hooks, watch time, and real conversations—not on old-school likes and c...
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Season 3
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Episode 32
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25:27
From PT to Telehealth Pro: Adding GLP-1s and Peptides without the Headaches
Ever felt the plan stall because a patient’s weight kept their knees sore and their back flared no matter how clean the adjustments and rehab were? We dig into a practical, ethical way to add GLP‑1s and peptides to a chiropractic practice—witho...
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Season 3
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Episode 31
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23:40
The Art of Building a Referral-Based Practice
Referrals represent the foundation of a thriving chiropractic practice, yet most practitioners leave this crucial growth engine to chance. When patients come to you through a trusted friend or family member, they arrive with pre-established con...
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Season 3
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Episode 30
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19:39