Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Episodes
148 episodes
Cracking Meta’s AI: A Chiropractor’s Playbook For Better Leads
Your Facebook and Instagram leads didn’t dry up by accident—Meta rewired the system. We unpack what actually changed inside the algorithm and give chiropractors a battle-tested plan to lower cost per lead, filter bots, and get real patients bac...
•
Season 3
•
Episode 40
•
20:13
Stop Chasing Ghosts: Qualify, Personalize, Convert
Your schedule isn’t leaking because your care isn’t good—it’s leaking because follow-up is slow, scattered, and human-only. We sit down with Corey from Fusion Media AI to show how conversational AI, grounded data, and a smarter software stack t...
•
Season 3
•
Episode 39
•
39:47
If AI Chooses Who Gets Found, Will It Choose You
The ground under chiropractic marketing is shifting fast, and AI is the fault line. We unpack how to use intelligent tools to streamline your front desk, sharpen your message, and stay visible when search becomes answer-first. No theory dumps—j...
•
Season 3
•
Episode 38
•
19:04
From SEO To AEO: Make Your Clinic Discoverable In An AI-First World
What happens when patients stop scrolling and start asking AI for the “best chiropractor near me”? We unpack the shift from search engine optimization to AI engine optimization and lay out a practical, step-by-step plan to keep your clinic visi...
•
Season 3
•
Episode 37
•
22:17
Chiropractors, Reviews, And The AI Shift
Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chirop...
•
Season 3
•
Episode 36
•
41:59
Rank Higher, Book More Patients
Wondering why the clinic down the street shows up first on Google while you’re stuck below the fold? We unpack a clear, no-fluff system to become the most discoverable, trustworthy, and clickable chiropractor in your city—without chasing hacks ...
•
Season 3
•
Episode 35
•
18:36
From Clicks To Patients: Building A Landing Page That Converts
Most clinics pour money into social ads only to end up with inboxes full of unresponsive leads. We take you behind the scenes of a simpler, stronger path: a landing page that acts like your digital front desk, qualifies interest fast, and turns...
•
Season 3
•
Episode 33
•
21:32
Why Your Leads Still Suck
Ever feel like you’re spending more on ads and getting worse leads? You’re not imagining it. AI now decides who sees your content based on attention signals—scroll-stopping hooks, watch time, and real conversations—not on old-school likes and c...
•
Season 3
•
Episode 32
•
25:27
From PT to Telehealth Pro: Adding GLP-1s and Peptides without the Headaches
Ever felt the plan stall because a patient’s weight kept their knees sore and their back flared no matter how clean the adjustments and rehab were? We dig into a practical, ethical way to add GLP‑1s and peptides to a chiropractic practice—witho...
•
Season 3
•
Episode 31
•
23:40
The Art of Building a Referral-Based Practice
Referrals represent the foundation of a thriving chiropractic practice, yet most practitioners leave this crucial growth engine to chance. When patients come to you through a trusted friend or family member, they arrive with pre-established con...
•
Season 3
•
Episode 30
•
19:39
The Patient Conversion Crisis: Why More Leads Aren't the Answer
Are you constantly chasing new patients for your chiropractic practice while watching potential patients slip through your fingers? You're not alone. The hard truth many chiropractors face is that pouring more money into generating leads doesn'...
•
Season 3
•
Episode 29
•
19:39
AI Broke Facebook Ads: What Chiropractors Need to Know
Something significant happened in early 2025 that's affecting chiropractors across the country - Meta rolled out their new AI systems, completely changing how Facebook ads work. The precision targeting tools we relied on for years have vanished...
•
Season 3
•
Episode 28
•
20:04
Mastering Local SEO: The Secret to Chiropractic Practice Visibility
What's the number one marketing question chiropractors are searching for right now? How to gain visibility online and build trust before patients walk through the door. The answer lies in mastering local SEO and leveraging your reputation – fun...
•
Season 3
•
Episode 27
•
19:06
Stop Throwing Away Half Your Ad Budget With Better Lead Conversion
Are your Facebook and Google ads generating plenty of leads but few actual patients? You're not alone. The frustration of watching potential patients ghost you after initial contact is all too common in healthcare marketing.Converting c...
•
Season 3
•
Episode 26
•
22:51
Stop Selling Price and Start Solving Problems
When was the last time your marketing made potential clients say "WOW"? In this eye-opening conversation with John "JD" Dwyer from the WOW Institute, we dive deep into marketing strategies that generate what he calls "avalanche leads" – not jus...
•
Season 3
•
Episode 25
•
37:09
Marketing Flywheel for Chiropractors
Ever feel like you're throwing money into a black hole with chiropractic marketing? The constant cycle of Meta ads, Google campaigns, and agency-hopping without sustainable results is a common frustration we hear from practitioners nationwide.&...
•
Season 3
•
Episode 24
•
16:38
Your Marketing Budget Isn't Working Because You're Not Tracking the Right Data
Every chiropractor knows the challenge: you need new patients, but which marketing channels actually deliver the best return on investment? In this revealing conversation with Scott Desgrosseilliers from Wicked Reports, we dive deep into the of...
•
Season 3
•
Episode 23
•
25:01
Why Leads Ghost You (And How to Fix It)
Does this sound familiar? You're spending money on ads, generating leads who eagerly share their contact information—and then they completely ghost you. Worse yet, when your team follows up, they get the dreaded "STOP" text. It's frustrating, e...
•
Season 3
•
Episode 22
•
22:11
Your Waiting Room Is a Missed Marketing Opportunity
Have you ever considered what your patients are absorbing while sitting in your waiting room? In this eye-opening conversation with Greg Zoldy of ChiroMedia, we explore the often-overlooked power of internal marketing in chiropractic practices....
•
Season 3
•
Episode 21
•
35:29
Handshakes Beat Hashtags: Community Strategies for Million-Dollar Practices
Are you obsessing over likes, clicks, and funnels while overlooking what truly builds a thriving chiropractic practice? In this eye-opening conversation, we explore why grassroots marketing strategies remain the most powerful trust-building too...
•
Season 3
•
Episode 20
•
22:48
Embracing the AI Revolution in Your Chiropractic Practice
The digital marketing landscape has undergone a radical transformation, and if you've felt your practice marketing struggling lately, artificial intelligence is likely the culprit—and your potential savior. This eye-opening explora...
•
Season 3
•
Episode 19
•
30:20
The One SEO Tool Every Chiropractor Is Overlooking
Discover the powerful yet overlooked marketing tool that's hiding in plain sight for every chiropractor—your Google Business Profile. Despite being completely free and taking less than 15 minutes to optimize, this digital asset is frequently ne...
•
Season 3
•
Episode 18
•
17:52
What You Don't Repair Will Repeat: Dr. Mel Krug on Personal Growth
Taking a pause from traditional marketing advice, this powerful conversation with Dr. Mel Krug explores the deeper personal patterns that may be blocking your practice growth and business success.Dr. Krug shares her transformative journ...
•
Season 3
•
Episode 17
•
26:41
Lead Quality Crash: Why Meta Ads Fail and What to Do About It
Have your Facebook ads suddenly stopped delivering quality leads? You're not alone, and it's not your imagination. In this raw, tactical episode, we dive deep into the seismic shift happening with Meta advertising that's left practice owners fr...
•
Season 3
•
Episode 16
•
25:23