Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
AI Ads For Chiropractors, Demystified
The content treadmill is real: attention is shorter, ad costs are creeping up, and “post five times a day” isn’t a plan you can sustain while running a clinic. We brought in Corey from Fusion Media AI to show how chiropractors can turn a quick photo set and clear creative direction into studio-quality, on-brand videos—without spending weekends under lights or burning out your team. The play is simple and powerful: human-led strategy on both ends, with AI handling the heavy lifting in between.
We break down how lifelike avatars let you “be in the room” on every platform while you focus on patient care. Starting from a handful of high-quality images, we map your look, voice, tone, and brand rules into a production workflow that generates dozens of targeted videos. Then we script symptom-specific ads—sciatica, numbness in the index finger, plantar heel pain—that match how real patients search and decide. Each variation gets a fresh hook, precise anatomy visuals, and a clean CTA, so you can rotate creatives before frequency spikes and costs climb.
This approach isn’t about replacing people; it’s about unlocking volume, speed, and consistency. We talk through diffusion models in plain English, show how to convert blogs and transcripts into bite-sized educational clips, and explain why rapid iteration beats the old “one hero video” mindset. The payoff is practical: lower CPV, stronger conversion, and a steadier stream of qualified bookings inside your five to ten mile radius. If you’ve felt the squeeze of content demands and ad fatigue, this is the blueprint for staying visible, helpful, and booked—at a cost that actually makes sense.
If this conversation helps, follow the show, share it with a colleague, and leave a quick review. Your feedback helps more local practices find strategies that work.
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Welcome to another episode of Marketing 101 for chiropractors. We are all decked out in our studio. That's cool. Thanks to Corey. Corey's from Fusion Media AI. Thanks for joining us. Thanks for hooking us all up. This is going to be a cool podcast about AI. And uh Corey's actually uh a patient of our family comes and sees us at our office, and he told me all about AI. And I was like trying to scratch my head about AI for like two years. And he's like, No, I do it. I'm like, this is amazing. So I think this is gonna be a great podcast. Thanks for joining us.
SPEAKER_01:Yeah, well, thank you for having me, and I'm excited to talk about everything. Nice.
SPEAKER_00:Um, so when it comes to AI and marketing, where do you think this is all going? Because AI has been used for a long time. There's Siri, there's Alexa, there's Google, there's all these things that have been using AI to try and depict what we think we want or what we need. But when it comes to video, vi video, audio, and all these things, you know, it's kind of scary. We're like, who are we looking at? Is this truly the right people? Uh, where do you think AI is moving for as far as marketing? Are we gonna see more of this? Are we gonna be more restricted to it?
SPEAKER_01:Well, really, it's funny the advancement that we've made in such a short period of time. Because we all know like the Will Smith pizza commercial kind of benchmark. And if you haven't seen that, it was where it looked like spaghetti going everywhere, and then you know, a year later it looks like Will Smith, and now you wouldn't really be able to distinguish the difference. And even people on like the inside at Google are like, you should see VO 7 and how good it is. And we're only on VO 3.1 for context, right? So the rate at which it's progressing, it's never gonna slow down, and it's just unlocking crazy opportunities. So it's more about how you implement it within the marketing strategies. And for me, and what we're going for is the lifelike type content. Right. So, you know, for you and what we were doing for you, it's you standing in your office, sounds like you, looks like you, talks to your, you know, patients or leads, and they're familiar with your brand and all of that. And from there, it's you can then take that and put that out there with not ever taking your time to produce that.
SPEAKER_00:Makes sense. Yeah, yeah. How'd you get into all this? I mean, you you've been in media for a long time, right?
SPEAKER_01:Yes. I started what seventh grade on VHS tapes. Nice, you know, and uh went to uh college for it just a couple years to get what I needed and had been working pretty much since I started. Tampa Bay Lightning as an intern when they won the first Stanley Cup, and then just traveled the world filming and producing shows. And from there, uh you know, really kind of had encompassed a or amassed a knowledge of everything within the production realm. So from producing to editing to DPing, and I watched certain things cannibalize other things. I became a TV producer, and then YouTube came out, and I was like, oh, whatever, because you couldn't even put high quality video on the internet, right? Right. And then I became a TV producer and I was doing all these things, and social media and YouTube and the like cannibalized the ads dollar space in regular TV and traditional. So that completely crushed, you know, this whole thing that I had built a career around. So when AI started coming, I was like, no, this isn't happening again. And I fully dove into it years ago, and it started with, oh, let's go raise$10 million so we can do what we think we're able to do, which we're doing right now.
SPEAKER_00:Right.
SPEAKER_01:You know, which I like to call like a digital human. You know, we made a digital human of yourself so that you could go advertise for yourself. Yeah. You know, so right now we could be producing video content while you're sitting here doing this, yeah, and not having to go shoot that later. That's right. So that's kind of the evolution of how I got here. But having the production knowledge and it's the same exact workflow, it's just a different camera. And when you really think about it from that lens, it makes a lot more sense and it decomplicates it. Yeah. From the client's end, or you know, the lead's end or anything, you really never want to have to, you know, deal with AI per se. You know, why do you need to learn all about AI? Or why does you know a doctor that's running a practice have to understand all this to go put all this out here? No, you can just produce content in the same fashion, deliver them even better quality ads, even more creative and on-brand ads for a price point that's never been, you know, achievable.
SPEAKER_00:Right. And time. I mean, the biggest thing as an entrepreneur, I've been a big advocate for chiropractors to understand how to run ads. Google ads, SEO, Facebook, Instagram. I've been a huge proponent of making sure that they know so that they yeah, so they understand. And I've done it in my practice, and we've had great success with it. But a big thing we talked about a couple weeks ago was about Google ads and how the Google era in 2000, how you had time to figure it out. Well, there's restaurants with no websites for like 15 years, right? They're like, I'm not getting one. And then they finally got one in like 2014. It took them a long time. You do not have 14 years to figure this out right now, the hyper speed of how we're going. And that's why I think this is so great is like, yes, be a proponent, understand how it works, but to sit behind and do what Corey does, you will not have the time to do this. But you can definitely create the content in minutes, which is amazing. And then having somebody like him do it for you. So that's what I'm really excited about this episode, because the the listeners are going to be like, okay, I'm listening. What, what, what do we do? Uh so it's absolutely amazing. What you've seen in Facebook right now is for the ad, I've been running them for seven years, been absolutely fantastic, built my practice off Facebook. I mean, just be being honest. Uh, the where we've gone to today is Facebook. And what has happened is the content keep up has been really tough. You you gotta it it used to be post every day. Now it's post five times a day. If you're truly doing the Instagram stuff, it's five times a day. I'm like, yeah. And then even myself and my team have fallen off. There's just so where are we going next?
SPEAKER_01:Burnout, burnout. No, now you're not focusing on your practice, but now you every day you're beating yourself up because you feel like you're not doing what you need to do. Yeah, you see your peers doing it, and you're like, how are they doing it? How much are they spending? Are you doing it for them? Right.
SPEAKER_00:And and none of your peers are doing it. You're gonna be the first ones doing it. So this is why I'm excited about it. So, and then number two was the whole Google thing, the time you had to get into Google cost per click for 20 cents a click and and get your Google profile set up and set up a website that was pretty crappy back in the day, and then have to revamp it every couple of years because it was growing. You just do not have that time right now. So, what you need to be focusing on is on your business. And two, how you can take a still frame photo and pretty much create dozens of ads. So the point I'm trying to make is even though as as as exponentially as social media is going right now, you will not be able to keep up unless you have AI. That's that's it. It's the end, it's the end of the road. Yeah. Um, and and so by doing that, it is huge. So this is where we're gonna, you and I are gonna talk about how we can strategize moving ads. And the thing you're seeing across the country and around the world is if you've been running ads, uh, they're burning out. They're burning out really quick. Your frequency is going up for the people that know what I'm talking about. Frequency is going up quickly. Why? Because you're using the same video. I've been running the, I have been running the same decompression ad for three years. The same one, me standing in front of the camera talking for five minutes about decompression, what happens with spinal herniations. And uh it still generates, but it's costing me more, just like it used to be back in the day, cost per click, it's cost per view. It's just slowly creeping up, not because of the burnout of the video per se, but because of competition. More chiropractors are doing more ads, more PTs are doing ads. There's just ads. Your Facebook feed is all ads.
SPEAKER_01:Ads have changed. How long ago did you say that was?
SPEAKER_00:Two years ago. Yeah.
SPEAKER_01:So, how many how have ads changed in the last two years? You're thinking about how are they even consumed? How are your hooks? How fast do they need to be? You know, so yeah, you definitely hit the nail on the head with you can't not do this because you won't physically have enough time in the day to keep up. Right. You know, if guys like you know, us are out there putting together these things where y'all are still running your practices and doing your thing and have unlimited content flow that's not only educating, but delivering, you know, community impact and thought knowledge so you can be a leader in your own space. And that's actually interesting because it starts to grow another portion of you as a kind of a doctor or a practice owner. And you have this other, you know, a bubble start to form around as you constantly post all this content. Yeah, you know, and it kind of protects you from just that single brick and mortar or a couple of them, yeah, because you have such a larger reach, you know. And so that's not even necessarily like the end goal, oh, I'm gonna go become an influence or something. But if you're constantly putting out there the content that's shown to drive good leads that are gonna convert to patients, that's also just gonna grow because that's just how it works in this day and age.
SPEAKER_00:Yeah, it is, it's a hundred percent. And I've been saying for a while, I'm like, what if I could just dominate, dominate my market with my advertising? What and I've been trying, I've been honestly, I've been putting tons of money in, put scaling back, scaling up, trying different things. This seems like there's a threshold there that you can't get over, but I really think this is it. What if you could take a few minutes, take a couple photos, and then give it to Corey, and then Corey's got like 50, 50 ads that you will run over the next, you know, you could cycle them every couple weeks, and you dominate this in your in your community. I mean, chiropractors can only go what, five, 10 miles around their client, people won't travel much further than that. You dominate that circle, and then you can always create 50 ads, 50 ads, 50 ads, hitting pain points all the time of your ideal client. I'm we're gonna dominate 2026. Like we were just gonna do it. So it's just what's gonna happen. So that's real that's really cool. So you take it from here, you tell us all about how AI is working, what it even means. We haven't even told them like, what are we what are we doing? What are we doing with AI?
SPEAKER_01:Oh man, I'm trying to figure out how to say this without just going on a rant and you know, confusing everyone.
SPEAKER_00:Well, where do we start? So, how did I start with you? We took a couple photos. I don't even know if you did any videos.
SPEAKER_01:We'll we'll go through the process. Yeah. Yeah. And basically what we're able to do, and the way we get to video is you start with a photo. So whether we take a real photo, like we did of your practice and of you. Now I came in with the flashes because I have noticed that the more photos you have, the higher quality photos you have, the more precise of an image you're gonna get, the higher quality. We don't have to go crazy, but it also is nice to get like that one hard data set to train from. We can do it straight off of a cell phone, but again, if we're wanting to upscale and go full res, we want to start with that good, what I like to call like a data set capture. But really, it's just a quick photo shoot. We get some headshots and we capture the likeliness of your establishment and anything else. Like if there's a you do the specific scan that you have that you would put on, it would be great to capture that so we don't have to try to recraft it and re-prompt it in AI, right? Because it's all about artistic direction at that point. So we capture that, and from there we have the image that we can then mix with this custom workflow we've been developing over the last couple of years that runs through a series of prompts and creates a data set on your likeliness and how you need to look, how you need a sound, you know, what we can and can't say. So when we script things out, it's right on brand. So then we create that script, and then from there we're able to, it's just standard production at that point, right? But it's like, okay, we need our scenes rather than having to come and shoot and say, all right, here's your scripts. When can we book this? When can you be available to shoot these videos? We're gonna have to take your whole lobby up with four guys and a bunch of gear, right? Which by the way, I used to love doing, you know, I still think all the gear is cool, but it's you think about the impact, even just to your business in that one day and your schedule.
SPEAKER_02:Right.
SPEAKER_01:So, and just getting ready for the lines and everything else. So now you get some scripts and you're like, oh, these are perfect, or whoever you have improving that, or your agency or whatever it is, they're like, Yeah, this is great stuff, or we're working directly with your agency, so you're not even having to get bothered at all, but it's directly on brand because we've done that intake. We had that onboarding call, we figured out what you needed to do for that month, and then we're able to write targeted ads for that. We then put those edits together, lay our audio track, which it's it's me talking, and then if we take your likeliness from an image, we'll create that first image, like you standing in your lobby. So we use the AI and we create that scene, and then we take that scene with additional prompts that we've structured and create the video. And from there, it doesn't necessarily sound like you, but we have it the cadence right, and you're delivering the lines. Anything else will be filled in by a narrator, and then we have taken from your podcast and clone your voice. Now you don't always have to clone yourself, you can have a custom avatar that's always the same person, you know, um, like the guy co gecko per se. And you don't have to pay anymore as they get famous.
SPEAKER_02:Right.
SPEAKER_01:But we then have that video and we change everyone's voice, right? To where it all sounds just like you, looks like you. We're creating B-roll shots that you know, we have kids running in your ads. It's right, it relates to your customer. We talked about you needed to go to families, you needed to go to parents. You want, you know, you have a very I bring my kids to your practice, you have a great setup, you guys are great at that. And so it it relates and looks like the families you're gonna serve. We were able to do that without a casting call. Like you were on a couch with like eight people, right? You know, and and even if it wasn't your lobby exactly, people are just gonna see you and relate with you and the people, like they're not even paying attention to that a lot of times. We're fighting. So it's about like, wow, okay, hey, that looks like us sitting there. Oh, oh man, yeah. Oh, my girl just fell at soccer and they are clumsy, you know. So you're able to visualize that pain, you know, and prompt that without having to go shoot on a soccer field in the middle of the side. So your production value went through the roof. This house you're gonna get these b-roll shots, as we call it, these cutaway shots. Right. You're gonna have to go get stock footage. Maybe everyone else is using it, it looks, you know, like it's outdated, doesn't match. Right. So we're making custom on brand again, yeah, right along with the story, like a big budget commercial would be that we would normally start 25,000 or more at.
SPEAKER_02:Right.
SPEAKER_01:You know, back in the day, if we had to go shoot multiple locations, I mean it would be more, even depending on how you wanted to do it.
SPEAKER_02:Right.
SPEAKER_01:Even your cast of kids, you know, you think of that. So we create all that and then we take and we edit it down, and we put the audio track to it, the soundtrack, which by the way, we also custom design, we can custom write lyrics. I mean, we can do jingles, you know, if you want it, but you know, even in our demo reel, this kind of has this just light little sound with, you know, only infusion media uh and it's it's subtle, but it's kind of oh, that's cool, you know. So think about your brand where you have this custom song, if you wanted something like that, but it's not just stock. The guy down the street isn't using it. The production house isn't using it, yeah, it's just custom made it to sound how you want it to sound. Yeah, and then as we do iterations, we just basically us humans and we work together to train on what's working and not, and then we just pivot and adjust, but it's always with fresh content. You know, oh this didn't really work. Okay, well, let's just do more of these. I mean, think about that, right? You run this stuff as far as in the ad space, it's amazing. You have that fresh stream, and you're like, hey, this isn't converten, so let's just kind of cut that down. We don't have to go reshoot a whole nother thing. All right, let's just fire up more of these, right? Then that next month, okay, your next 10 videos are this. You know, here's all your photos. You know, you want to be Santa Claus this month and do some adjustments. We can make you Santa Claus. I mean, it's like, what's your creativity level you want to do in your marketing?
SPEAKER_02:Right.
SPEAKER_01:You know, you want to keep it super basic and just on brand, or do you literally want to be, you know, Santa Claus or the next action figure in some big movie? So every parent, every kid's like, I gotta go see that guy. I mean, so think about that context and the quality to which we can make it. Sorry for kind of going on a boat there, yeah. But that's how we then wind up with the video at the end.
SPEAKER_00:That's it. I mean, and that's your perspective. I mean, that's amazing. Like, I don't know any of that. So when he says that we prompt this stuff, it's not a two-sentence prompt. I mean, he's got command center central in there, like how to get these things to look the way they do. So it is a production, it still is production with JSON coding.
SPEAKER_01:It's weird. I had to become a software developer somewhat, got generative AI leadership certified through Google, proctor exam for generative AI. And that's kind of where this lives, and this is the space it is. And it's really diffusion models. So it all starts with noise, and then the AI renders that down to an image. And it's even if you watch sometimes of it doing it on certain apps, it'll show you when it's like noisy, then it comes in, comes in, it's clear, clear, clear, clear, clear. It's just going pixel by pixel, and it's that's kind of how it's doing it. So off all the training, it's done. Wow. So yeah, I don't know exactly where I was going with it. No, it's great.
SPEAKER_00:It's great. And where I'm going with this is like we know what's working and where advertising's going. So this is the only section of the podcast you're listening to. Here's your gold nugget. It's the hitting the pain points, and pretty much the typical ad of like, hey, are you suffering with pain shooting down your arm into your index finger? I mean, very specific. And then you've got, yeah, you've got uh you've got an anatomy figure in the background. Like these are the ones that are hitting it right now, but we're doing it um manually. We're recording ourselves, we're taking an image and superimposing us on front of it, which is fantastic. It's working great. And that's where when you came in, the I'm like, this solves the issue. Instead of me taking two hours to do the one uh symptom of the radian into the index finger, I can now have index finger, ring finger, pinky finger, carpal tunnel, pinched nerve, double crust syndrome. I could have all of these, all of these videos in like minutes out of my time. It's gonna take Corey the time to do it, but for my time as the doctor, I just I don't even have to shoot the videos. I just we have our persona.
SPEAKER_01:The way I like to put it is, and this is our motto at Fusion Media AI, it's it's human AI, human in the loop. And a lot of people, when we first started talking, it was like, oh yeah, the AI does this, and then we we refine it and and finish it. It's like, wait a minute, no, the human starts it. So what you mean by you know, the little bit of time you have to now put into it is you have to give us your creative direction. You have to give us your knowledge, you know, what you have, because what's the best way to stay uh visible in a space and relate to your people, but and not be like anyone else, you just be yourself, right? Yeah. Marketing and in your content, you're just being yourself. Yeah, and so that's how you stand out and you differentiate. It's really the only way because everyone can do everything else the same, right? Yep. Um, so if you do your thing your way. Human, yeah. So it's the human, AI, human in the loop. So it starts with your stuff. A lot of people think AI is just coming up with this, right? So it's just, oh, I press a button and it has it all. Right, it can do everything, just like your phone. But all you do is scroll TikTok, you're never gonna figure out how cancer works, right? Yeah, I mean, this can do that, or that makes sense. That makes sense.
SPEAKER_00:But if you're just you know, I don't know if you play, you of course you have. I don't know if you guys have played with some of the imaging on ChatGBT, Gemini, Grok. If you put a still frame photo of yourself in there, it's ridiculous. It's stupid. And there's a five-second video and it has you doing ridiculous, stupid things. Yeah, have you seen it? Yes, it's usually funny, or you start jumping or confetti falls on your head. So you have to give the prompt. Yes, right.
SPEAKER_01:Like, I want to see myself riding a horse off of an ice cliff with a lightning bolt in my hand.
SPEAKER_00:Right, with the weather like this and the grass this color and the you know, no flowers, and you gotta give it something a whole thing.
SPEAKER_01:Now you can just say, put me in an office. True, and you're gonna get a lot of stuff.
SPEAKER_00:You're gonna get a lot of stupid office stuff, yeah.
SPEAKER_01:And as it gets better, you can put if you want to be artistic just like a creative director, when you sit down and get that script and be like, All right, yeah, we're gonna have you in this field, and then you're gonna be saying this, and the kids swinging, and you're and you gotta like creative art direction, right? From a you know, a producer that knows producer, you know how to do that. That's it. And if you're not a creative person and you're trying to sit around and think about how to put yourselves in funny videos and ads and everything else, like you're gonna you're gonna have a hard time with that.
SPEAKER_00:Yeah, because and this is a steep climb. We can't minimize what you're doing. So I don't want the chiropractors being like, like, oh, this is amazing, this is cool. I'm gonna go do my own production.
SPEAKER_01:Well, where I was going with that in the beginning, now that I've you know caught up with myself here, trying to keep it on track, is that human AI, human in the loop thing, you know, your little bit of time doesn't mean that we just go press a button with that. No, like there's thousands of buttons pressed, and we could show, you know, the JSON code that we have. That's part of the things we've worked up, and it has a huge data set with literally a markdown format file that looks and it knows how to read and does all this. But that also allows us to keep up with the pace. If you don't, it's not all automated, but if you don't automate some of the monotonous stuff, then what what what are we doing here? It's like, hey, red light, yeah, but that uses electricity, and I need to just adjust people manually. It's like, but red light works, and it's like, but no, it uses electricity, you know. So yeah, trying to break that down into when people come up and say, Oh, we're cheating or doing this, it's like you just don't understand at that point. Yeah, yeah. So makes sense. That's what differentiates us with the the white glove or white label service, because that's what you're getting, and it's like a street, a typical studio grade production company. Yeah, you know, and that's what we are, just AI video production company at studio quality, right? You know, and we can go do the Hollywood stuff and we can do all those things. You know, you want the monkey to show up at your office, but you don't have to put a huge budget to that and go, okay, let's get on a call and see what Creative can do.
SPEAKER_00:That's why AI saves us so much cost and time, and it's creating it for you without having to hire or set it up. It's time, it's precision. But yeah, no, that you we can see we're painting a great picture here on how this is gonna develop. I mean, uh everyone's gonna use it. People have already been using it. Uh the big brands have been using AI and computer generation for for years. How do you think a Nike thing can a shoe can turn into a banana? I mean, on your television.
SPEAKER_01:Well, it used to, I mean, Nike can run about a million dollars, right? You know, and they still shoot them like that. And and and a lot of them would still cost quite a bit to get the likeliness of certain characters and athletes. You know, you have to capture that image, that data. You know, it needs to know what that person looks like. You know, I'm just gonna prompt it to death and try, but you need that data to start from and then put them in wherever else. Right. You know, we were doing some fun Nike spec spots. I'm working on a Cadillac F1 spot, just a spec spot. It's really needy, it's cool. I'm pulling the imagery off offline of the cars so I can put them into these scenarios in my story and my little short film, you know, so it looks exactly on on brand and on point. They they had to have to build that, they had to build that car and take a photograph of it for me to be able to do that.
SPEAKER_00:Right. You know, yeah, you didn't imagine it or prompt that car.
SPEAKER_01:I could you could be Cadillac, right?
SPEAKER_00:You know, so yeah, that's very cool.
SPEAKER_01:An avatar. Let's say that there's a person you want because you don't want yourself out there, yeah.
SPEAKER_00:You know, and you have this take a cartoon version of yourself or uh animated version or anime or whatever that kind of resembles you, so they know the character that's there. That's fun. It's your audience. Well, it depends on what works. So now the next phase is creating this stuff because now you can. The biggest pain point for chiropractors is they can't get the content done. Hey, take a couple photos of you adjusting. A month goes by. I don't hear from them. Like, hey, do you have those thoracic and lumbar adjustments? They're like, Oh, I haven't got my team to do that yet. Just to take four photos. Now, if I ask for a video, good luck. Can you take a couple videos? Uh, so that slows down the process. Now, what we're saying is no longer slows down the process. I mean, now it's got we got your image and we got your likeliness, and Corey's gonna run with it. That's it. Now we just prompt it and tell it what we need to do. And I think AI will do a great job with anatomy. I think it will do a great job with the human body, anatomy, skeleton. I mean, I think it will do a great job once we're describing this. So think of it as you, as the writer and narrator, and Corey as the production team or the producer of this story, the short novel or the short story that we're doing with our advertising. You're gonna capture, and that's what we need to do with advertising. We need to capture it, everyone's gravitating towards TikTok and YouTube because YouTube's figured it out. Short videos, quick uh attention spans, because TikTok has taught us that. We've trained people to look at things for seven seconds.
SPEAKER_01:Yeah, well, TikTok has an ecosphere. We were actually down at a uh pitching conference uh for unscripted reality shows, and a guy that leads YouTube and he had a whole, I don't want to go off topic here, but like a big diagram of the podcast, the long form, the short form, and how they're you know, the the micro and how that all ties in, and then like the streaming in over the top, so provide this space just keeps people there, you know, and they can consume all of that. But then yeah, the TikTok, it's crazy amount of people I run into that get so many qualified leads and convert off of TikTok, and how they, you know, and then certain things like to your point, you start running educational stuff with really good, you know, graphics of where it's shooting down and why and what to do about it, right? You know, that starts going off.
SPEAKER_00:Yeah. Yeah. So you got the pain point, they can visualize the pain point. I think this is why it's working well right now. And we might be back in in nine months talking about something completely different, being like, hey, guess what works now? So that's okay. As long as we stay ahead of the curve, right? You're winning. You're always gonna win.
SPEAKER_01:And that's where we like to be, and that's why it's two years deep. And we went and get the sort of and I got the certifications and we want to keep pushing ahead and staying on top of that. So you don't have to.
SPEAKER_00:Yeah.
SPEAKER_01:Because you don't want to have to try to keep up with this. It's like every day, it's like, really, we can do that now.
SPEAKER_00:Yeah.
SPEAKER_01:You know, like when Nano Banana Pro came out, Gemini 3. I'm sure a lot of the internet's seen that for anyone out there listening. And if you haven't, go check it out. But it it's what's creating stuff that is, you know, completely indistinguishable from a real photo. Yeah. What that means now I can put you in your front office and it looks incredibly real. And you're, you know, talking scripts. Yeah, but you didn't have to figure that out. You're just like, I just get an email and say, dude, all the videos are gonna look so much better. Yeah, not that they didn't look good, it's just look at the tool and what it can do now. Yeah, it's like, oh, we had VHS, and then we had you know beta, and then you know, and then the film guys were like, digital cameras will never be you know, now that's behind us, right? Right, you're always gonna cut on film. No, now we're all non-linear on our you know laptops, right? So just another iteration of technology.
SPEAKER_00:Yes, that's it's it's pretty cool. What are some myths you've heard about AI that you think are like, oh man, that's gonna hold you back if you keep believing that?
SPEAKER_01:You just press a button, right? It's gonna take my job. It's gonna take your job if you don't use it. I mean, even a lot of the practices send up automated calling or 24-7 access, someone that can just answer that sounds like a person, answer five or ten other questions you always get, calls and reaches out, uh that that's gonna be a big thing. So there's other things even besides just the marketing that AI that you know business owners need to be aware of that are just gonna go across the board that if you don't keep up with and implement, you know, it's just like you said, when the websites came out, it took 14 years for a lot of people to implement.
SPEAKER_00:Yeah, right. Or when computers came out. If you decided I'm not gonna use these stupid things, yeah, well, yeah, your job was probably taken. Yeah, because you could you had to switch your job and put it onto a computer.
SPEAKER_01:Remember when you had to type so fast to get a job, you know, right now it's like I remember growing up, I'm like, I'm never gonna get a job with a computer.
SPEAKER_00:How many words per minute can you type? Yeah, yeah. So it's your I took a class to to get up to 100, you know?
SPEAKER_01:Yeah. That's also like where I come from, and Fusion Media is out with like the understanding of the fundamentals, right? You know, and I think a lot of people are just they just think it's gonna be, I don't know, what scares me is a lot of people don't even know what the movie Terminator is. I ask them like, oh, it's gonna be terminator. They're like, What's that? I'm like, you gotta be kidding me right now. So, but it's not gonna replace everything, but it's gonna drive a whole new, I'm calling it like the compute revolution. You know, everything's getting upgrade. Yes, you know, and everything from the hardware side of it in business to the back end to the software you run on needs to get upgraded. Yeah, because it runs differently, it works differently, and so on and so forth. That's why we're also like half SaaS company, which is exciting.
SPEAKER_00:Yeah, that's cool. Yeah, definitely not not it's not a button thing. It's uh it's a new language that we just need to get comfortable with.
SPEAKER_01:Well, and even like your one video, I think it was 20 uh, you know, 20 plus for one shot. You know, I was prominent trying to get the right thing. And a lot of times, like that's where the magic too is with our editing, you know, just like if you're filming, you know, you might have some shake in the shot and you have to cut it and edit around that. That's where we're doing that. And so maybe you're walking the right direction, but then you start, you know, look in some way weird because it's not all perfect yet. We're taking that, cutting it down. Oh, let's we can use this part here. Oh, he doesn't look right there. Let's redo that again and change this part, you know. So it's just like I was saying, hey, lighting uh gaffer, you know, go take that silk and move it because he's too lit right here, you know. Uh it generates something. I'm like, oh, let's adjust that and then adjust it. And so we're able to get that minute detail because of the experience we have. But so if you think about it from that, I'm just using AI. AI's not using me and gonna replace me.
SPEAKER_00:Right.
SPEAKER_01:No.
SPEAKER_00:No.
SPEAKER_01:And you're not gonna just call some level and say, hey, AI, do what this guy does and make me those. Make you what? Well, just those. What are those? Make me successful. Well, okay, I'll do what everyone else is doing and good luck.
SPEAKER_00:Yeah. I still think website developers are like that too. Hey, call up a website person, hey, do that. And they look at the website and they're like, that's pretty fantastic. I don't know if I can do that.
SPEAKER_02:Yeah.
SPEAKER_00:You know, because there's different levels to this stuff. There's different skill sets to it. And you're developing yours to be ahead of the curve, which is why we're here today.
SPEAKER_02:Yep.
SPEAKER_00:That's awesome. That's a great myth. Um another one, you know, I think chiropractors are pretty safe with the AI. I don't see AI robots coming in and adjusting people, but uh, you know, not for a while. Not for a while.
SPEAKER_02:Right.
SPEAKER_00:Yeah. Um, not for so I think we're safe for a while. We can talk about that. But yeah, as far as stealing jobs, it's not. I like what you said. It's it's not going to steal your job unless you're not willing to use it.
SPEAKER_01:Okay, let's just go down that for two seconds. Let's say AI robots come out and they start doing a good job. As a practice owner, why don't you go buy five of them?
SPEAKER_00:Right.
SPEAKER_01:And then offer that service and then still be the human.
SPEAKER_00:Program the prompts for them to adjust better.
SPEAKER_01:And also still give human adjustments for anyone that wants that. Right. And they're be able to say they're trained off of me and my awesome adjustments. Yes. I'm sure. I mean, I know every chiropractor is a little different. Right. That's why I went through a lot before I got humanized, you know.
SPEAKER_00:Yeah.
SPEAKER_01:Um, so that's just to that point.
SPEAKER_00:Great point.
SPEAKER_01:Even if it happens, just adapt. Don't get scared and hide. Because that's what I've been trying to tell all my production buddies. Oh, I'm terrified. You know, it's like, well, then do something about it. Yeah. Educate yourself. Yes. How can you implement it? How can you, you know, right? Keep doing the same thing you're doing.
SPEAKER_02:Yeah.
SPEAKER_01:Or go into documentaries because, you know, or filming, you know, reality or something, because people are always going to want to consume that. You know, certainly like you're saying chiropractors, everyone in our lifetime is gonna want to just go see someone like yourself or like a human chiropractor.
SPEAKER_00:Yeah, yeah, we're joking about the robots for now, but I mean, you're right. Uh adapt. And I love that point. Great point. Yeah. Don't just sit there and be fear. Fear holds us back from everything. That's yeah, that's absolutely wonderful. And another thing about the ads, if if you're hitting pain points like this in volume, you then become the expert because you're you're able to do, and you're not going to talk about everything, you're not going to cure cancer and diabetes and all that stuff in your office. What you're going to do is you're going to talk about uh pinch nerves, where they go, all the b all the nerves in the body that can be pinched, the most common ones, sciatic, plantar, uh, fingers, elbows, shoulders. You talk about that. Then you talk about all the discs that can be affected. If you have a disc bulge or discrimination here at L4, you may you may have these types of pains or L5. And I find that that's what the viewers are catching. Those are our patients that are booking the appointment right away. They answer that first text. They don't even have to, you know, we call them, they book. They don't even know about the promo. Yeah, no, I didn't they didn't even care about the 49. They're like, what does it, what is it gonna, what do I need to do to come there and get fixed?
SPEAKER_01:You're the guy that solves my problem.
SPEAKER_00:Bingo.
SPEAKER_01:Give me give let me give me your money. Bingo, I did.
SPEAKER_00:Yeah, they come on in and they're like, Hey, did you pay the 49? They're like, I what I don't know.
SPEAKER_01:I what's well the thing is, and I was referred from the Facebook group in my neighborhood, but you know, link to everyone out there. But like from a guy sitting here in pain right now, that you know, we're working on long-time injury. Yeah, you know, if I watch a video that talks specifically to me from someone in my community, and then even if like a lot of times my wife, hey, go see this guy, you know, look what he's posting, you know, or this group's posting this, and he's right down the road, you know. And a friend has something to share with me to say, Oh, yeah, you were talking about this, and here's the video we talked about that. I'm gonna book with this person. But what did you get in this profession to do? Help people. So now you're reaching more of your community to help them by educating them and letting them know they're there and there's a there's a safe and comfortable spot to come get treated correctly. Yeah, and you're having more of an impact as you know what you wanted to originally do because and not learning how to create content and become an influencer, you know. Right. You need to do that to be able to do it, help more people.
SPEAKER_00:Yeah, I keep pumping the break on this episode because I I don't want you to feel like you need to jump into product AI production, right? That's what Corey's done. You don't have the time to get Google certified and all this other stuff. So, what you need to do is just be aware, knowledgeable, and not afraid of what's coming next, so that you can use it and adapt to it. And I think it's gonna be even easier than it was last year, where we were sitting in front of the camera, shooting a video, you know, shooting a video for five minutes, editing it, clipping it, and being like, okay, that's what I'm gonna use for my Facebook ad. You know, sitting in front of the getting camera right, getting everything all right. You just take a couple photos and now you have your avatar. Your avatar just continues to get better the more information you give it, the more images you give it, the better it gets. And then you just keep using that, getting more creative with what works and what doesn't work.
SPEAKER_01:Well, you made an interesting point because so many other iterations of generative AI when it comes to audio or giving lectures, you know, putting a free webinar out there that sounds like you. You can take uh, you know, a white paper you've written, or um, what do you guys call them in your industry, where you've put out you can do a peer-reviewed or a white paper or not to a podcast that sounds just like you. You can have graphics on the screen, you could do this whole thing, you know, and that could be produced. So, like, let's say you sent us, you know, all this data and we then regurgitate data, all this stuff that's exactly what you've done, and now that's all out there. Yeah, people aren't gonna take time to go sit and write your white paper. But if we break it down into like you know, micro clips that's all over the the feeds of everyone, and they're now like, whoa, oh wow, it's just stuff that's been it's gold that's been sitting there. It's data. Data is gold right now. It is, yeah.
SPEAKER_00:If you've I mean I've been harping for seven years with these chiropractors, your blogs.
SPEAKER_02:Yeah.
SPEAKER_00:Your written blogs. I mean, AI is gonna eat that up, it's in the text format, they can eat it up, it's data for them. So if you've you if you've written some good blogs in the past, that's that's the prompt. That's the you know, you use that and um and you feed it to that and you get some great information and your and your avatar gets better over time. So that that's I think where we're moving. I think that's 2026.
SPEAKER_01:Yeah. Yeah. We should do another one of these about AIO and AI optimization for your blogs because writing them about that. I mean, maybe if you have talked about that already.
SPEAKER_00:Yeah, no, we just touched on it. So yes, that's that's what we got to talk about. So yeah, thank you for this. This is amazing. I I think this is it when it comes to production and having the right team. Uh, and what I've done with the digital space, with the digital agency space is you know, helping chiropractors run profitable ads. That's the whole point. If you're gonna put a dollar in, you want to make three, four dollars back, and that's a successful ad, this is this is the way to do it at volume while using the same ad spend, which is which is amazing. What's happening for everyone else is they just have to keep upping their up ad spend as time goes on.
SPEAKER_01:Well, and if you factor in the cost of how much if it costs 25 grand to get you, oh yeah, you've wiped out all chiropractors. Yeah. Well, how how how many how many clients how many clients do you need to get from that? That's a year's worth of or patients. Do you need to get from that to get that ad spent to a right, you know?
SPEAKER_00:And I I remember you guys 10 years ago come into the office, being like, let's shoot a commercial. It's eight grand, you know, it's gonna be eight grandma, eight thousand dollars. And I was doing the math. I was like, okay, well, they'd be like, Well, what's your what's it was a patient spent in your office? I'm like, oh, about a thousand bucks. Like, great, hey, you just need eight patients. I was like, Oh, that's that's you're right. Just need eight patients. And then, you know, you pull the trigger, and boy, do you have to work hard to get that eight thousand dollars back. But uh um, but that's that's the same thing here is uh, you know, what how much you're gonna put in. I think the volume you get now, the the volume you get out of this now is better per dollar than it was before, and the cost point, and then now everyone you get in is worth so much more.
SPEAKER_01:Yeah, now it costs so much less to acquire that. You know, it costs to acquire a customer, yeah, patient.
SPEAKER_00:It's not a commercial where people are coming, okay. Uh you sound good. What what can you how can you help me? It's now people like you solve the problem that no other doctor has talked about.
SPEAKER_01:Yeah, yeah, yeah.
SPEAKER_00:And you nailed it.
SPEAKER_01:And I don't have to take any time to do it.
SPEAKER_00:That's right.
SPEAKER_01:And I don't have to schedule on a Saturday to shoot this. Yeah. My wife and kids are gonna love me.
SPEAKER_00:Yes, awesome. Great episode. Thanks, man. We'll we'll do this again. Uh, thanks for your time. I appreciate you.
SPEAKER_01:Yes, thanks for having me. It's been great.
