How Regenerative Medicine Turns Your Clinic Into A Scalable Practice

Your practice can look “successful” and still be quietly breaking you down. We sit down with Dr. Josh Chambers, a Tennessee chiropractor who went from seeing 100 to 160 patients a day to building a more sustainable, scalable model by integrating regenerative medicine and smarter systems. The big idea is not doing more work it’s building a practice that helps more people without requiring you to carry everything on your own body and schedule.

We get real about what actually stops chiropractors from scaling functional medicine and regenerative medicine: lack of confidence, unclear workflows, and “dabbling” without committing to a repeatable system. Josh walks through how he approached regenerative therapies like PRP, stem cells, exosomes, and newer options like A2M, plus how to talk about these services in plain language so patients understand what they’re choosing. We also dig into team structure, including delegating the right tasks to the right clinicians, and why staff buy-in matters when you’re changing the way your clinic runs.

Then we hit the unglamorous truth that makes or breaks growth: marketing. Even the best outcomes do not matter if you don’t have people coming through the door. We connect the dots between patient education, lead flow, and building a true “pillar” service line that supports your chiropractic foundation rather than distracting from it.

If you’re on the fence, this conversation gives you a clear lens for deciding what to add, how to systemize it, and how to scale it with less stress. Subscribe, share this with a chiropractor who needs it, leave a review, and check out eliteregen.org for the program Josh built.

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Transcript

SPEAKER_01 0:02

Hey everyone, welcome back to another episode of Marketing 101. I got a cool guest this week, Dr. Josh Chambers, fellow chiropractor out in Tennessee. Thanks for joining us, man.

SPEAKER_00 0:10

Absolutely, man. Good to be here. Appreciate you having to be here.

SPEAKER_01 0:12

Yeah, I've had the privilege to help your team out uh growing your practice from all different categories from weight loss, chiropractic, functional med. And there's a really cool thing you're doing

Welcome And Meet Dr. Chambers

SPEAKER_01 0:22

here with regenerative medicine. How did you get into this as a chiropractor? Actually, go back, tell us how you got started, how you developed all the your clinics that you run, and tell the people about you.

SPEAKER_00 0:32

Absolutely, man. Started uh right out of school, uh, had my clinic uh opening day uh when I graduated, hit the ground running, just chiropractic, um, built it up, uh, got to be where we were pretty, I would consider high volume. I got to where I was seeing about anywhere from 100 to

From New Grad To High Volume

SPEAKER_00 0:52

160 patients a day. And uh that while that was fun and that was all exciting, uh, it can get exhausting both physically and mentally. And so it came to a point uh fairly quickly that I thought, you know what, man, I I love this, and as good as it can be in certain aspects, there's certain uh big uh cons to it as well, you know. I was like, I cannot do this physically and continue to help patients. And so um I started pivoting, you know, and uh I started looking

The Pivot Toward New Services

SPEAKER_00 1:21

at how can I integrate the clinic to where we can add different services, still help a lot of folks, but still be uh sustainable and be able to move on with the career and and continue to do what I do. And so that's where it all started. You know, I I linked up with a company that helped me integrate from the beginning from all of the uh logistics part of it. And uh we we started doing things like um rehab and and um trigger point injections, and so um they introduced me at the time to uh this therapy, it's called regenerative medicine. And at the time I had absolutely no idea what that was, never heard of it. And they're and they're telling me, you know, this this is gonna be the the number one thing that you do, and it's gonna be awesome, and you're gonna be able to help so many people and even more ways than you thought. And I thought, there's just absolutely no way. And uh, you know, I didn't have a lot of confidence in myself. To me, I was just putting myself in a box as where I think a lot of chiropractors do. And so uh a lot of it had to do with me trying to overcome my mental blocks, and I'm glad I did because now we are seeing around 60 to 80 patients a day triple the revenue, and we're actually being able to help patients in ways that I never thought we could help people in a clinic that I owned.

SPEAKER_01 2:45

You nailed it. I mean, the angle you came in about the chiropractor themselves wearing themselves down is gonna hit home for a lot of the listeners, which is great. But then people like me that are trying to do this in our office, and you know, straight chiropractors that are trying to, you don't have to really give yourself up for this. Uh, you just bring in the right people to do it. I mean, you're not doing the trigger point injections, you're not doing the ultrasounds, you're not doing, it's not you, it's not Josh that's doing this stuff. You're you're delegating this work to the right people. And I think that's where this conversation kind of expands people's thinking. So if you're a chiropractor or medical clinic that has been trying to scale this, this is where Dr. Josh knows what he's doing. And that's what I want to talk about because that's my practice. I've got the right people in there. We've got the nurse practitioner, we got the people doing their things, and my thing was, yeah, I'm getting worn down with the whole thing, but also I want to help my patients to another level. Like medicine failing this them, they're not getting any results. They're coming to me and then they're heading off trying some other stuff, and then a year goes by, they're not any better, and they've done all this crazy stuff when we have the actual direct opportunity to help them with the stuff that we truly believe in, which is not drugs and not surgery, which is really cool. So that's where I want to go to with this. So let's say the chiropractors are like, yeah, I'm trying this stuff. How do we get to your level? And what do you think the biggest mistake is for chiropractors right now that can't scale the functional medside or the regenerative medside?

SPEAKER_00 4:11

Well, you know, I I can't speak for for uh anybody else, but I'll tell you what the biggest mistake that I made at first. And it was just simply not believing in myself, just simply not having the confidence uh that I needed, not only as a professional, but uh as a business person. And, you know, that's uh, you know, that's like that's something that you just kind of have to either A,

The Confidence Gap That Limits Growth

SPEAKER_00 4:31

just kind of work towards, work through, uh, you know, live and learn the lessons. And I think that's what's really cool about our program here is how I've set it up. Listen, I'm expediting this process for these practitioners because I've already done it. I've already spent the five years making those mistakes, learning what mistakes I've made, correcting them and creating the program around it to where they don't have to go through that pain, right? They don't have to go through those growing pains. And it really is a system that I've perfected over the last five years by just simply trial and error, making those mistakes, learning what patients react to and what they don't, and learning how the staff works, learning uh how to work with the staff, how to reward them uh through this whole process because it's not easy. You know, I think the a big, big, big advantage to this program is, you know, my staff going through this whole transition, man, they were worn out, man. You know, they they they were like, my God, we're changing something else, you know, confused. Everything's new to them, and everything's changing over and over and over. I actually lost staff members. You know, I think um a big advantage of this program like this is it's so fluid now, it's so easy step by step. Uh, the actual staff members are actually enjoying it now, right? They're it's it's it's less of a headache, less of a growing pain, more of man, listen, look how exciting this new program is, this new therapy, and look what all it can do for you as the patients. And so they're kind of jump on board with these folks now that we train and we deal with. And I think for me, um, that makes me happy, you know, right? Because I see the practitioners being able to just skip all of the learning curves and all the pains and the mistakes that I actually had to work through to be able to have the knowledge to create a program that we have.

SPEAKER_01 6:23

Yeah, very cool. Then he nailed it. That's the whole point. So Josh doesn't have time for this. He doesn't have time for elite regen, but he's done it and it's a whole separate side of this thing to help chiropractors scale this part of it. And you know, if you've been listening to my podcast, growth and scale is the whole name of the game.

Building Systems Without Burning Out Staff

SPEAKER_01 6:40

It's why we run a business. Uh, and Josh has lined it right up for you on how to scale this. So if you've got, if you've been dabbling with this stuff and you're like, man, that just sounds like I could help a lot more people and I could do a lot more in my practice. This is it. You want to contact eliteregen.org, go there, learn a little bit about what he set up. And then he's got a cool, it's an online course, right? You can just download the course, yep, and it just shows you exactly each step by step on how to scale this and which therapies do what and and how to do it. Tell us more about that. You just launched that, right? Right, yeah, yeah.

SPEAKER_00 7:15

It's it's a it's a simple eight-module course. And so we break down from the beginning, module one, literally everything step by step, from the time the patient comes to the front door, what you need, everything that you need, even scripting, uh, to where you guys

The Step By Step Elite Regen Course

SPEAKER_00 7:32

can take it, give it to the front desk, scripting to from the practitioner, and even in anybody else that kind of uh addresses the patient when they come in, all the way to the procedures and to the equipment that you need, and links are all in there on what we use, how we do it. And so it literally just spoon feeds you exactly how to do it to the system that we've gotten to. And so um I try to make it as simple as we possibly can. And um, yeah, it's it's you watch the videos, it's yours, you can go back and review them, and we literally lay it out to where it's almost impossible for you to fail. Awesome, awesome.

SPEAKER_01 8:10

And when you were developing this in your practice, what do you think what what was the biggest holdup for you to just everything to click for that side of the practice to actually start to grow? Because there's that growing phase there, and this is where I think you can help shorten that time for a lot of these doctors. Like for you, what was the pain point to get there and be like, oh, now we now we're rolling?

SPEAKER_00 8:31

Yep. Yeah, I think you know, there there's uh man, there there's maybe like a couple pain points. And you know, one is we had to first, it's it's a new service, right? It's a new therapy. Uh, so we had to um learn it. We had to learn how to talk about it. We had to learn how to educate folks and really get them to understand. I mean, it can

The Two Bottlenecks Education And Marketing

SPEAKER_00 8:50

be you know it's it's stem cells, it's exosomes, it's it's regenerative medicine. So it can be kind of complicated. I think you first have to realize how you need to talk to patients in in some manner to where they can actually understand it and you're not over talking them, right? I mean, and you have to read read patient by patient, some of them are analytical, and you can go into a little bit more of the scientific process. But A, first that. And B, you know, it's it's a again a new service. So we have to learn how to market this. That's where I found you, right? It doesn't matter how good you are, right? How good your practitioner is, how good you can educate them. If you don't have people coming through the door because you don't know how to market something, uh, you have nobody to talk to, right? So I think those two are the biggest pain points. And then again, I always go back to, you know, I'm sure that your audience, there's a lot of folks listening to this. Um, it's sitting in my same boat, man. It's just believing in yourself and knowing you can do it and taking the action steps, right? Not just thinking about it, not just saying, you know what, I think we can, I will we'll we'll start with just moving forward and doing it and going through that. And I think this program, more than anything, too, that helps you go ahead and take those steps because I lay all those action steps right out there for you.

SPEAKER_01 10:04

Right, right. And we're and we're Josh and I are not telling you you should do this. We're we're reaching out to the people that know that they want to do this. This this is the kairos that have been on the edge, they've been dabbling in this stuff. And the pain point that I hear from marketing is they come to me when they are in distress. They're like, listen, I need new patience. Like, we got nothing going on here. Uh so I see that angle of it. And then you get into to dive into their practices and realize, oh, you know, they're just dabbling. They're not dabbling in chiropractic. That's their bread and butter. They're they never dabble in that. They're always trying to make that machine work. But when we get to the other stuff, it can get a little sidetracked on it because we didn't build it properly. And I think that's what you that's what you built to help people just kind of avoid all the noise, keep it super simple. That's what I like about Josh. Working with him, it's just straight to the point. It's like we don't need the fancy stuff, we don't need the stuff, but he does his stuff well. So when he gives me marketing stuff, it's uh home run every single time because he knows the fundamentals of it. Same thing with this, and that's why I trust you on my podcast, is because I think you're one of the few that have actually figured out for us, everyone else I've talked about is in medicine, they're in the stem cell field, they're in the health field. They're not chiropractors, uh, which is makes it very different. It's easy to sell to us. We'll buy any shiny thing hoping it's gonna make us a million bucks, and then we realize nothing's that easy. So the the pain points that you brought in is for people that are listening that are like, yeah, I've got it. We've been doing some trigger points, we've been doing some uh maybe some dabbling into PRP. And and the limit, there is no limit to this, too. You can do as much or as little as you like, and you can pick the things that maybe is best for your population and demographic that you help out too, right? I mean, there's so many. Give us a couple examples of all the things you do. I mean, it's PRP, exosome, stem cells. Some some people might be listening to this and be like, what the heck's an exosome? Um, you know, yeah.

SPEAKER_00 11:50

Yeah, Matt, great point. You know, it's like you said, yeah, we we got chiropracted down, you know, it's it's uh and and we dabble in this stuff. And and I think that's that's a that's a that's a a hard hurdle to to overcome is when we want

Making Regenerative Medicine A Practice Pillar

SPEAKER_00 12:03

to add new things, like you said, is to actually create a system and make it an actual pillar of the practice that you set your foundation on. And it's like, how can I do that? Because I got to sit over here and do all this chiropractic and make sure that that's still running because you know that's my that's my gravy train, right? And it's like we never get to uh making the things that we're dabbling in to create a standard and a pillar and make it a foundation. And that again, that's where this program comes in, and that's what I've done. And yes, we do a lot of things in my clinic, and you know, uh we do trigger point injections, right? Uh, the basics. We do exosome treatments, uh, IVs, exosomes, we do uh stem cell uh uh uh uh treatments, you know. Uh we even do aesthetically, we do uh I have a spa um that's connected to my to my clinic. We do uh regenerative medicine in there. Uh they they microneedle uh stem cells and exosomes. Uh-huh. And so we do a a variety of regenerative medicines, PRP. We're starting to do uh a new procedure called A2M. Don't know if you're familiar with that. That is actually it's it's a very, very, very uh processed PRP, which has actually been researched and found that it can actually stop the degenerative process by attacking the breakdown enzymes that are causing that degenerative process. So now what we're doing is if we have, say, for instance, a patient coming in with a regen console that's just eating up with arthritis and it's active, right? We'll do that A2M treatment now, stop that process. So

What Treatments They Actually Offer

SPEAKER_00 13:43

when we go in and we place those uh exosomes and those stem cells in there, they actually have room to go ahead and start healing that body, changing that biological environment for that patient and laying down the new tissue and tracting that immune system to focus on healing that body from the inside out without having to fight the arthritic process. Pretty cool stuff, man. And this world just continually changes because it's brand new and we're learning every day. That's why it's very important also in this world to stay up on education, go to seminars and get LinkedIn and interconnected with folks that are constantly doing this, and that's what we tend to do, and that's how we're able to kind of change our protocols accordingly to what's going on.

SPEAKER_01 14:27

Yes, I love it. Yes, and then you can truly be the CEO of your practice too. This is this leads into something bigger when you can delegate the stuff, create the systems, have the access to it, you know. But pay, you know, you get patients all the time, the spine stuff and then the the joint stuff. Just last week, I finally got a girl to do the PRP. She's in her 50s, and you know, or sorry, last month, and now it's been four weeks. She's like, this is the best my knees ever fell. This is one PRP injection. Imagine all the other options we have for her to move forward as well. So very cool there. But my pain point, I'll be I'll be the first one to confess, is the scaling of this. We got a little bit of trickling in the in the functional med, a little bit of trickling in the regen med. We don't really have a full-on practice where you can delegate to someone, give them a great salary to run a full practice, like a nurse practitioner or a functional med doctor to help run them. So I'm excited about your program. I'm gonna definitely dive deep into it to make sure I can implement it as fast as possible into my practice. So I'm encouraging other people to take a look at it. Elite Regen.org, go there, check it out. He's he laid it out plain and simple, a course module. You dive in and you can look at it and be like, man, I can implement four out of the five things Josh said, probably in the next 30 days. And then you're off to the races. And then I'm sure Josh, you reach out to him, he'll answer any questions you have after you've dived into this. I'm taking the words out of your mouth. I hope that's okay.

SPEAKER_00 15:48

Absolutely, man. Yeah. You know, listen, it's uh, I'm here to help. You know, that's that's where everything that I've started. I uh uh, you know, I'm I'm present, you know, I'm present in the world in a in a in a in a world that's we're overstimulated by technology and cell phones. I try to stay off of all of that. And I think what's helped me the most in my life and my career is just being present in the world and and just observing, finding problems that you can solve and make better for folks, right? And I think that as practitioners, that's where that's where our soul is, you know, that's where we originally, I hope everybody, you know, wanted to become some kind of a practitioner, is because they want to help people, right? And so uh this program is

Staying Current And Delegating Like A CEO

SPEAKER_00 16:30

as simple as I think it is. It's probably simple because I created it and I went through five years of the trial and error, and um I've conquered it, right? At least in my brain, I've conquered it for what we do. And so it might not be as simple as when these folks get on and start doing these modules. So, yes, absolutely. We've set aside there's uh what our phone numbers on there. We have uh well, I'm gonna set up a program or a you know a community where we can go in and ask questions for people who have already purchased that and we can answer. And I can set time every week aside to get on phone calls and run through any questions that these people are experiencing that have purchased the program because you're gonna need some, you're gonna need some backup, you know, just like with anything.

SPEAKER_01 17:14

Yeah, I did this like seven years ago with the marketing thing. I'm like, that's it. I'm gonna solve chiropractic professions marketing issues. Here's the course. It created more chaos. Like, no, no. They were like, dude, we don't know what you're talking about. We don't know how to do this, and you just created a course. So he Josh is smarter than me. He's created a whole community, he's gonna answer your questions. Uh, me, I'm just like, take the course, guys. You guys are gonna do great. You're all doctors, you're gonna figure this out. No, it was a it was a train wreck. Um, but thanks, man. If if if you have one more thing to tell these these kairos that that are sitting on the fence, if you've been listening to this and you're just dabbling, you're like, no, you know, you know, regenerative medicine is not for my practice, that's okay. Just know that there's we're there's an option out there that someday you might want to cross. Maybe you end up purchasing a building, maybe you're growing, who knows? But what do you got for these kairos that are in it, but they just want to get to the next level because they know the potential.

SPEAKER_00 18:07

True. You know, what I would say is if you're listening and you're you're a practitioner like we are, we're holistic, right? Um, chiropractic is a beautiful thing, and that's my core, man. You know, and that's uh I truly uh I'm a chiropractor at heart, you know, and and I want you to know that going into this too, when they first started talking to me about this region, something

Open Minded Growth And Closing CTA

SPEAKER_00 18:28

like I'm a chiropractor, you know, I'm not gonna do all that. This is as holistic as it gets, too, man. It's just the next level, you know. And and listen, we as much as we don't want to admit it, we're limited as chiropractors sometimes, you know, we we're we can't fix everything, you know, and you know, there's some people that come in with degeneration that I'm just never gonna be able to help and get past a certain point. And with regenerative medicine, stem cells, exosomes, PRP, A2M, I have found something in this that can literally help thousands and more patients than I ever thought I could help. And you know, we're talking about as holistic as it gets, it's it's down to the stem cell, the very things that created us in Euro, right? It doesn't get any more scientific or holistic than that. Uh, they're smarter than us, they can do exactly what they need to do when we uh put them in the body. And so you are gonna be able to help so many more people doing this. You're not gonna lose the patience that you otherwise would have lost. And at the same time, it's gonna allow you to help them and actually make a lot more revenue at the same time because you know, as you help people, we all deserve to get paid. And so um, it is just something that I will never, never regret doing. And it brings me joy every day to help people that come into my office and say, Josh, you know, I I you know, man, it it's it sounds harsh and more. I have people sitting in front of me crying so they don't want to live anymore. That we've been able to take out of pain or or get to a point at least to where, you know what, thank you. I enjoy my life. And for me, that's why I get up every day and that's what I do, what I do, you know, and so uh I encourage you guys just to open, just stay a little open-minded. If you're on that fence, look into this. It it it's not a bunch of money just to get in to see exactly where those horizons can go, not only by helping so many more people, but by financially. It's for me, it's taking so much stress off of my life. Um, we help so many people, and I make 10 times the money that I used to make by busting my rear end week in, day in, day out, adjusting a hundred people a day. And now it's sustainable. I'm gonna be able to practice 20, 30 more years, I guarantee you, than I ever would have otherwise.

SPEAKER_01 20:43

Yeah, love it. Way to go, man. Yeah, check it out, eliteregion.org. And if you have any questions, I'm working on the project too. Answer, I can answer back end stuff. But reach out to Josh, he'll answer all the practice stuff that you have uh if you're on the fence there. And thanks for your time, man. Thanks for doing this, and thanks for everything you do for your community. That's amazing, amazing work.

SPEAKER_00 21:03

Absolutely, Enrico. I appreciate you, buddy.

SPEAKER_01 21:06

Yeah, take care.