Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
AI Revolution in Patient Conversion
The patient acquisition landscape is undergoing a radical transformation, and practices stuck in outdated follow-up methods are being left behind. Sam Hickey and Robert Boyston from Next Level AI Solutions join the podcast to reveal the game-changing potential of conversational AI for chiropractic practices.
When potential patients submit their information through your ads or landing pages, you have just five minutes to engage them before losing 80% of your conversion opportunity. This shocking statistic explains why so many chiropractors complain about "bad leads" when the real problem lies in their follow-up systems. Enter "Liz" – a customizable AI assistant that engages with leads instantly through text, email, and even phone calls with intelligent, contextual responses that feel remarkably human.
What sets this technology apart isn't just its speed but its intelligence. When a lead mentions specific pain or concerns, the AI immediately adjusts the conversation to address those needs with empathy and relevant information. Rather than sending generic automated messages, it maintains complete conversation history and can handle objections, answer questions, and book appointments directly into your calendar – all while maintaining your practice's unique voice and tone.
The results are impossible to ignore. Practices implementing this AI solution have watched their conversion rates skyrocket from the 20-28% range to an impressive 59-64%. Perhaps most remarkably, many doctors arrive Monday morning to find patients already booked for appointments that were completely handled by AI over the weekend with zero staff intervention.
Ready to see what AI can do for your practice growth? Visit http://mynextlevel.ai to experience a conversation with Liz yourself and discover how a digital teammate could transform your patient acquisition process while freeing your staff to focus on what they do best.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Hey everyone, welcome to another podcast of Marketing 101. We got awesome guests this week. You're going to be super excited for this one, so do not turn it off. We got Sam and Robert One's a DC one's not. They figured out some AI solutions for you and they're from Next Level AI Solutions, so I highly recommend looking them up. Thanks for being on the show. Guys, tell us a little bit about you.
Speaker 2:Thanks, enrico. Appreciate Sam Hickey here, co-founder with Robert Boyston, as my right-hand man. I'm the talk, he's the tech, and we look forward to answering your questions and telling you all about how Next Level came about and where we see the future in AI solutions.
Speaker 1:Awesome. Yeah, Robert, you're a DC yourself.
Speaker 3:Yeah, I've been out of practice. It's been a decade now. Graduated in 06 from Life West, got into spinal decompression. Almost immediately after getting out of practice I realized I saw the writing on the wall with insurance. I was practicing in California at the time. It was terrible. So I knew that I needed a cash-based practice and invested in the DRX 9000 and had a successful decompression practice on the back of the marketing that I learned. So I bought the machine and I realized that you got to be able to market this thing to get patients in the door and that was kind of my genesis in the marketing was just pure survival.
Speaker 1:Yeah, that's great. And then you guys lifelong friends, uh, you got the marketing from corporate, you got you as a dc and and now you figured out some solutions that I've used myself. I, you know, that's how we met. I'm like, hey, you guys gotta tell me more about this ai thing. I think you're solving a problem. And we did.
Speaker 1:We did a podcast. You know the leads don't suck. You suck right, and we talked about you know, and jokingly, that you've got this funnel. Now that is the chiropractic dream. I think BJ Palmer is probably rolling in his grave being like I wish I had this megaphone of social media to tell the world about chiropractic. And we figured this out.
Speaker 1:Then we figured out funneling and we figured out lead captures, and now we've got all this ways to capture people's attention and chiropractors are calling me saying the leads suck, and I'm like are you nuts? You have all this opportunity to get all these new patients. So, but we understand the problem. The problem is you're overwhelming your team with marketing. They can't keep up because they're used to the Google call. Right, hey, I'm looking for a chiropractor. Do you guys take my insurance? I mean, we've been used to that for 25 years and now we've got this new thing, saying, hey, you guys had this thing online, I'm looking to become a patient, but what is chiropractic? And your team's like, what, why are you calling? What are we doing? And you guys have figured out out of it and saying, hey, there's this cool new thing called ai that can go in there and become that team member, literally voice, text, email and take over that whole role for you instantaneously absolutely.
Speaker 2:Yeah, I can take over that role and many other roles. Uh, the the goal in the next level ai solutions is to create digital teammates for your current staff, your current clinic, to take those mundane tasks. Like you said, if your front desk handled all those tasks perfectly, she'd probably quit in the first month. She'd just be overwhelmed, right? So we allow, we create a solution to allow a conversational AI assistant to be an ambassador of your clinic to answer every single phone call, to be there right when the lead opt in.
Speaker 2:It could be two o'clock in the morning and person scrolling through Facebook and they opt in right there. That lead is going to have a conversational AI assistant connecting with them right now, trying to lock in their spot. So it's no more of the eluding to like I'm engaging with you, trying to pretend like, hey, I'm engaging you, getting you to pause so you don't go on and buy from the next person. We're actually stopping them in the tracks at the moment. They're ready to talk about it, having a meaningful conversation, pre-qualifying the people as well and booking them to the calendar, all while the staff is either helping somebody else out or during after hours, while people are sleeping.
Speaker 1:Right, yeah, and the listeners are probably thinking okay, what does that mean? And if you've done any type of ads or lead follow up, then you know that you've got the ad going out there. You're either using a website landing page or an inform from Facebook. Somebody signs up and then you know the rules. I hope it's 2025, guys. I hope you know the rules Instantly. They should be getting a text message like within seconds saying hey, thanks for signing up for a $99 offer. I'm Liz, I'll be with you shortly, Something, something to just engage them. And then, like a minute later, they've got an email and another text. Right, We've talked about this in previous podcasts like immediate follow-up.
Speaker 1:If you let three minutes go, you kind of suck. If you let five minutes go, you're an idiot. So we know that now's the old school. Now we got AI, where an actual Liz we'll call him Liz can come into the conversation and you can add in calling, you can add in other things, but it doesn't just end at the end of your workflow where you're like well, we text them three times, we emailed them nine times and we tried calling from the office six times and they just didn't pick up. Liz is not going to give up. Liz is going to keep going on some type of educational or intelligent sequence and if there is a response, then Liz is giving an actual, smart response back instead of a canned, like Sam always says the canned response. We're getting out of that, right, we're getting out of that.
Speaker 2:We're past that. She's going to have a contextual history of the whole conversation. The needs, anything that might be an objection. She's going to have contextual history of the whole conversation. The needs, anything that might be an objection. She's going to be able to answer those and address those and confidently qualify the lead up front before she books into your calendar.
Speaker 1:Awesome. So how does it work? So how do we get the AI component into our follow up?
Speaker 2:So exactly what do you guys do? So we've run off of GHL and so it works much like all of the automations that you're very familiar with. The component is that the AI, once there is one reply whether that's an instant text message and they reply, or it's an outbound phone call, and they pick up an answer Once the user actually engages, the intelligent assistant is having that conversation to whatever goal that the clinic owner wants us to train it to. So if that's more educational platform, if that's more nurturing and reputation building, if that's just more that instant FAQ answering, we can build it however you want.
Speaker 1:Yeah, it becomes the tone of your office, which is what I like. That was like. It wasn't this like autoresponder that all 500 chiropractors across the US are getting through, liz, it becomes very in tune to your. You customize it to become very in tune to the way your tone is. You can say y'all, if you're in Texas, and you can say you know you all if you're in California, and you can change it the right way, right, absolutely, it's totally customizable, totally customizable it's.
Speaker 2:we are literally taken. Imagine if you could clone your best employee and then have that person work for you, represent you as an ambassador of your brand 24 seven. No matter where they come in, whether it's on their social media, through your DMS, through a lead magnet, no matter where they come in, whether it's on your social media, through your DMS, through a lead magnet, et cetera they're answering instantly and you hit on earlier, after five minutes. The results are in. After five minutes, a clinic's chances of qualifying a lead reduced by 80%, and Robert and I knew that all too well that that he could get the leads. But if the follow-up doesn't happen within the first five minutes, the leads suck Right yeah.
Speaker 1:So the response sucks? The response sucks because they've lost the interest. Right, we can talk about that. The psychology maybe a little bit.
Speaker 1:Robert, you're at DC and the psychology behind that is that it's instant gratification. We're in the Amazon times now, right, if we want something, pull up Amazon, you can order it. It can be there the same day. Some of these things can be there same day, right. So we have that instant Same thing with these ads.
Speaker 1:I mean, they may not know that they need this right now, but they obviously saw your ad and they gave you your information. I'm like how can the lead suck if they gave you their first, last name, email and phone number and hit submit? I mean something's there, right? So it's a head scratcher for a lot of chiropractors in their office setting, because they're like listen, man, you gave me your information, why are you not picking up? Or why do you think we're annoying you? And then they get frustrated with the process. It's because many of us have never worked in corporate America like Sam, and know that you actually have to be persistent to get people on the phone for things that are not basic needs food, shelter, water, that kind of stuff, right? So from a DC's perspective. What's the psychology behind that follow-up and that five-minute rule from your perspective, rob?
Speaker 3:Well, I think people overestimate just what people even commit to on a lead form. You know, they saw an ad and they probably viewed it for like 30 seconds max, right, and they're like oh interested. They click the ad, they fill out a form and for the most part they usually go away and just keep scrolling and then when we call them up, if we call them up two days later, like I don't even remember filling that out, I was just scrolling and I just saw it. So by following up fast and reiterating like hey, you just filled out this form, we're here, we'd love to help you out with this. You know, with this problem, now there's a connection between I just did this, they're contacting me and now they know who you are. I mean just getting that first step is key.
Speaker 1:It's huge, see. Great Thanks for sharing. That's exactly what's happening. People are just. They may have done it 11 o'clock at night and of course you're not. You have no team members there at 11 o'clock to send a call out, so you got your auto responder. That says a little bit more intricate with that. But what AI does is it can can play the game and of course, as a chiropractor, you'd probably never want to call someone at 1145 PM. So you just set the parameters for Liz to make sure that at 8 15 AM tomorrow morning that's when she starts calling she starts making these calls, but AI can call how many people in the exact same thousands.
Speaker 3:This is crazy.
Speaker 1:So for chiropractors we'll never need that, but for some of these other things you guys help with, you can make a thousand calls at the exact same second with all different conversations, which is, we can barely put a campaign in for one process, one offer.
Speaker 2:have it set out to make a hundred phone calls. It'll make those hundred phone calls. It'll be 100 unique phone calls. Yeah, it won't be exactly the same. The message will be on point, but the wording, tonality et cetera will be a little bit uniquely different. So, again, it all is geared to mimic your brand, your voice, your culture out to your audience.
Speaker 1:Yeah.
Speaker 1:So if you're one of those chiropractors that has been struggling with that and you're like I got to find a solution to it because I found the good business owners, we'll call them business owners, not chiropractors that run their clinics. They understand marketing and they actually market, because the lousy ones don't market. They're on the old school referral program, which is fine. I'm not knocking it, I'm just saying the good ones grow, they expand, they open up satellite locations, they hire other associates I mean, that's a business owner, that's what I think a business owner is and they've got the marketing down and they want to market and they're looking out for Roberts and Sams and Enricos to help them grow their marketing, because they know they are not the experts in this field. They're listening to this podcast saying, okay, hang on a second, they are not the experts in this field. They're listening to this podcast saying, okay, hang on a second, you got my interest.
Speaker 1:What does this do? And I know every single one of them is like we got it. This is a no brainer. We got to do it. This is the future and I want the future now. So, for those of you that are excited, I'm proud of you. Good job, keep listening. Ai has got to come into your game, and this is I think you guys have cracked it, especially even though you started with organic roots and chiropractic. They're doing this for all types of industries, so that's cool. Tell us more about how it looks once it's integrated. What a chiropractor can expect for things to happen? What ends up happening with conversions? What have you seen through your clients so far that has changed their practice?
Speaker 2:Instant engagement definitely helps with any of the conversion rates, whether it's the show rate all the way through the paid client rate, right. So with our clients, we're seeing a tremendous amount of actual connectivity. I mean, we're looking it's not uh far-fetched for us to have a you know 98 connectivity from the leads that come in. We're actually able to get a message to them and we're also noticing that our AI engagement conversion is much higher. Simply from, like you could have 500 leads, but how many did you actually get in contact with? We're seeing that we're getting in contact with, on a daily basis, almost 90% of those. So we just have more pull to pull from, a larger pull to pull from, rather, and have those conversations.
Speaker 1:I noticed that with the campaign you ran for me, the engagement, like our flows, barely get a text response back. So I started putting in text auto can response of saying hey, thanks for signing up. Is this a good number to contact you at? Yes, Slash, no, and still nothing. I just, I was just trying to I get a reply, right, A reply, something to engage them into a different workflow, and that was pulling teeth right. So even that.
Speaker 1:But as soon as you brought AI into this, it was just more educational. So if they did reply, it wasn't just a yes, it was a yes with a follow-up. Now we're into a conversation and this is where I think AI blossoms and takes it into a real conversation, which is super cool, which your team can never do, We'll never be. You didn't hire them to do that and even if you did, they won't be as good as Liz. So we're just being honest here. So that's that's the cool part about that. So that's the success stories there. What are some numbers that you're noticing for people that were doing ads and then brought you guys into the equation? What did they notice right away? Was it a 20% success rate before converting leads? And then now went up to what with AI.
Speaker 2:We were seeing low 20s on a few of them and 22 to 28. And we've actually seen those ones go up to 59 and 64 respectively. So I mean that's what it is.
Speaker 2:It's that first five minutes and it's just not again the pause. It's the actual engagement, the pre-qualifying, making the connection Right, and that's that's where we're seeing those numbers jump. But typically you can see you know rough estimate about 30% increase in actual conversions from having engagements. Remind you, those 500 leads not all of them are good, right, and to disqualify them takes time and effort as well. Liz handles that beautifully, she. I mean that's a good feedback we get from a lot of our clinic owners who are concerned about you know, having egg on their face. Sometimes you have to give hard messages and liz could even handle those with grace yes, yes, and I always do the.
Speaker 1:The social media versus google. Uh, lead it's. It's two different beasts. We've got, uh, the one that's scrolling their phone didn't know you know that they needed anything and and signed up for it, versus the person who's searching for you, actively looking for your service. Those are two different beasts and you should have two different follow-ups with that. That's a very different process as well. And guess what AI can help you with both Very cool things. Where do you see this going? I'm excited about the future. Where do you see 2025 and into 2026 with this stuff? Where are we going with this?
Speaker 2:Well, that's the biggest question for everybody regarding AI, our particular field of AI, where we take digital communications and we automate those with conversational AI assistance. This is the future is this it's just there, it's 24-7. It's always on point, it represents your business and it handles the mundane stuff that you're not paying somebody over minimum wage to handle that stuff. You know you're paying them high value for their high value, and that's the more so we're allowing people to repurpose more and more of their staff's time for better purposes. So I see our conversational AI assistants not replacing people, but really, in the coming future, assisting people, amplifying them and empowering them to do their job better love it, what?
Speaker 3:yeah, one thing I want to point out, that that is the timing is also very important. If if you can imagine just having 10 open loop text message conversations with people like meaning that I've texted all 10 of them and they could be replying to me at any time, and then being able to like get to that every one of those replies as they come in. That's what Liz does. It gives them that instant feedback. They send a reply in and she's replying right back. It's like, oh, they're here, attentive to me, and those conversations start rolling because they just start. They don't stall out versus like they texted me on. You know, they picked up their phone at lunch right, I have time to read this now and I reply, and then they don't get a reply back for a couple hours. You know, when the staff picks up that phone and replies to them, well, it may be tonight before they can bounce back the next message, but when that window opens and they're ready to converse, it goes real fast. Yeah, great point.
Speaker 2:So she's ready to engage, connect and convert 24 seven, but then on to engage, connect and convert 24-7. But then, on the backside of that, her forever follow-up is a game changer Robert and his workflows, automations paired with the intelligence of the AI and the contextual history of the conversation, whether that lead nurture is first time yes, let me buy. Or a year later, it's a longer sequence yes, let me buy. Or a year later it's a longer sequence the workflows, the forever workflow follow-up is just dynamite for making sure you capture the leads from March and February and January that your staff is, let's face it, no longer going after. Yeah.
Speaker 3:We actually have an AI layer on top of our AI layer of Liz, so we have AI layer analyzing what she's doing and making some of the decisions on the background. As far as, like, hey, liz, you need to follow up with this person. Hey, you need to do this. This conversation context is this so we're really trying to dial it in so that it can take it all the way from lead. Dial it in so that it can take it all the way from lead and no matter what the scenario where it goes, it could. It could either disqualify them and let you guys know that, hey, this was not a good lead, or just get them booked without, without staff intervention, and then, once they get booked I mean that's where your staff shines, or that's where the doctor shines, that's where you, that's where you put on the, the, the front stage, show for them and show them what the clinic has to offer, the business has to offer, whatever the services that you're promoting.
Speaker 1:Yeah.
Speaker 2:So now the lead that came in at 8 am on a Saturday morning and then the staff will come in on Monday morning with a follow-up right. That lead has already been talked to. Answered all the questions. Possibly booked for an appointment for Monday morning instead.
Speaker 3:Oh, we see that a lot. We see a lot of Monday morning 9, 10 AM appointments that doctors come to the clinic seeing on their calendar that patient's just showing up right behind them, showing up at the office and the lead came in over the weekend, I mean they would have zero contact prior to that.
Speaker 1:Yeah, Other than the initial autoresponder.
Speaker 1:There you go and that's and that's how this automation is supposed to work. I think that's what the intent of automation and workflows was supposed to be in the in the first place. But canned responses can only go so far. You can only predict the the most common responses. And one thing that happened with your workflow for me was like somebody said something, something, something.
Speaker 1:I have neuropathy pain and Liz that cued a whole different conversation for her. She's like you know. We know neuropathy sucks. It can be very painful. Sorry to hear you have that. These are some options you can do. Would you like to further discuss this? And I was like man, that's a better response than anyone on my team could have done. And that was just one example of like, at the right time, a quick response to the text within seconds. So this stuff is yeah, I'm excited. That's why I asked you that question what do you see in the future? I'm just excited. I mean, this is only going to get better. I think is the scary part. It's going to be so real. We won't know if Liz is actually a human being or not. But but that's pretty cool from the business side. That's what we want for customer service, right? So we want that.
Speaker 3:On text message. It is quite hard to know if she's not Right. It is it truly?
Speaker 1:is, it's not impossible.
Speaker 3:You know what I mean? Cause? I mean her language pattern is is normal, is is awesome yeah.
Speaker 1:So if we got you guys excited I mean, sam and Robert gave me the clear for this that because I use this, I'm doing this for all of you. So if you're working with the digital coach, we can integrate this right into your workflows immediately, starting tomorrow, and we're ready to rock and roll with all that. So that's how Next Level AI Solutions is working with the digital coach. I am not that smart. I did not do all this. That's why I wanted them on the podcast, so they get all the credit for this, but we use them. I highly suggest you use them.
Speaker 1:Delegation is key. When you're the CEO of a good business I'm going to start saying a good business instead of just the CEO of a business Delegation is absolutely key, and knowing when to delegate is really important, and this is one of those things. I'm like man. No one else could do this better and more timely than AI, and these guys have got it figured out. So thanks for doing that. Absolutely, yeah, reach out, and if you want specific questions answered, please do not call me. Reach out to these guys, because I don't have the answer for you. If you're techie, talk to Robert. If you're logistics, talk to Sam. Then, if you just have marketing questions like is AI going to get me more new patients, call me. I will say yes, we'll onboard you, we'll get you going.
Speaker 2:I know our website will be in the description To all listeners. Go ahead and just do yourself a favor Click on our website. There'll be a floating orb right there on your browser. You can simply click that and you could dive into a conversation with Liz, our conversational AI assistant. She is going to ask you about yourself, what you do, how you do it, and then she's going to explain how she could be your best digital teammate. So if you're interested beyond that, you can go ahead and book a discovery call with Robert and myself and Enrico and we could dive into the specifics for your clinic.
Speaker 1:Cool. What's the website, sam? Say it out loud, because I use AI to do the podcasts it's mynextlevelai, and that's what we're trying to do.
Speaker 2:We're trying to take everybody to their next level. So, mynextlevelai, go on over there and click the org and have a conversation with the best damn conversation. Ai assistant on the market it's part of the game.
Speaker 1:We got to embrace it, we got to use it. You're going to be left in the dust. I was saying this like end of 2023 for a lot of people. I'm like you got to stay up because your businesses just won't operate. People are going to become so comfortable with this that if your clinic doesn't do it, it's like the businesses that don't have websites, like those cafes and restaurants. If you're like are you guys legit or no? Google listing right, and they're like, oh, this is shady, you're going to be that. You're going to be the one that's like do they have a chat responder? Like I have a couple of questions. I don't want to bother their team. Literally, gen Z is like I don't want to talk to you, I want to just do you have the answers or the fact sheet? And yes, we do. Her name's Liz, she'll.
