Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
Your YouTube Channel Will Bring Patients Through Your Door
Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never includes calls-to-action in his videos.
Dr. Salubro takes us through his YouTube journey that began in 2013, sharing the exact strategies that transformed his online presence from zero to a powerful patient acquisition tool. He firmly believes every business owner needs a YouTube channel - especially local practitioners who want to showcase their expertise and personality.
We dive deep into practical implementation, covering everything from proper channel setup to content creation. You'll learn how to create compelling thumbnails, craft effective hooks that address specific patient concerns, and determine the ideal video length (8-12 minutes) to maximize engagement. Dr. Salubro explains why looking at your recent patients' conditions provides the perfect content roadmap and how consistency trumps perfection when building your channel.
The conversation reveals that success doesn't require viral videos or millions of subscribers. Instead, focus on creating valuable content that connects with local viewers searching for solutions you provide. The power of YouTube lies in its ability to showcase your passion and expertise in a format that builds trust before patients ever walk through your door.
Ready to transform your practice's online presence? Listen now and implement these proven strategies to attract patients who already feel connected to you before their first appointment.
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- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Welcome to another podcast of Marketing 101 for Chiropractors. I got a really special guest this week, walter Salubro from Ontario, canada. He's been doing YouTube and we've been talking about YouTube so much recently in the recent podcast. I knew this was going to be such a great fit. Thanks for being on the show.
Speaker 2:Man, my pleasure, thank you for inviting me, Enrico.
Speaker 1:Yeah, tell us a little bit about how you're a chiropractor, of course. But tell us a little bit about how you got into social media and then how you got into YouTube. Tell us your story.
Speaker 2:Yeah, sure. So I'm a chiropractor with 25 years of experience. I practice in Vaughan, ontario, just north of Toronto. I love being a chiropractor. I do it Monday to Thursday. I started social media is when I started to embark on it. That was back in, let's say, about 2013. I didn't know what I was doing. I tried all the different social media sites. The one that I liked the most was YouTube and I just took off with that over the years, through a lot of trial and error, just trying to figure things out, and then eventually it ended up working. But yeah, so that's how I really started off. I realized I had to get into it to promote my practice. It was the new thing back then, so I want to take advantage of it as much as possible.
Speaker 1:For sure. Yeah, that's great. And then I've been following your stuff and, uh, built it's like a snowball effect, right. And that's what we want to talk about today on the podcast is how youtube you can utilize youtube even as a chiropractor. We look at these. You know mr beast and all these other people. They're doing funny stuff. They're like I'm never going to do that as a doctor. I'm never going to do that, or I'm never going to go viral. That's not the goal you're going to teach us today about.
Speaker 1:You know when being consistent and putting up valuable content can actually change people's lives by getting them in your office and do a lot of things, even with TikTok too. I'm going to share a little story. I've been in the Blair Upper Cervical community and we've got some people doing some great work, like Dr Pekka, and all this on TikTok, and because of the millions of views that he gets, he's never going to be able to help millions of people up in the northeast of the United States. So what ends up happening is I get new patients in Florida because of his stuff.
Speaker 2:They're like hey check out.
Speaker 1:click the link below to check out about an up to near you. And then they go in and they're like oh, I live by Tampa and Enrico's here, so it's amazing the snowballing effect that can happen. But yeah, tell us how you got into it. Where did you start with YouTube? How do you start? I think most of the people listening today are going to be like where do I even get?
Speaker 2:started. Yeah, so that's a good thing you said about that. First of all, getting started is very important. This is my fundamental belief. It's what I believe based on my experience. It's what's worked for me. I truly believe that every business owner needs a YouTube channel. That's it. It's a free, almost like having your own free channel, right Like TV channel, whether you're. It doesn't matter what kind of local business. You mentioned something like Mr B. So those are more like if you have a virtual business or a global business, I could see how people think well, that's useful, but it also works for a local business like a chiropractor, brick and mortar business.
Speaker 2:You want people to know who you are and what you do, plain and simple. And how do you help people? And there's many different ways you can put that information out. There's all those other social sites. I just feel for long-form content, youtube is still the best. So if people don't know who you are, then there's no way they can find you right.
Speaker 2:So all the old-fashioned ways of marketing are done with. It's like what Gary Vee says You're chasing attention, right, it's. We're in the attention uh um era right now. So you want attention on you, you want attention on your business, so showcasing it on video is the best way to do it, in my opinion. Yeah and so, yeah, so, so you need to have a youtube channel, no matter what that. That's what I believe. Doesn't matter what business you're it can be a bakery, you can be a carpenter like my dad's a retired carpenter. If I was doing his marketing in the day that that if he existed during social media time, we'd put every single project before and after on video and it'd be endless referrals for him, guarantee, yeah.
Speaker 1:Yeah, we can do a podcast on why you do and how Google dominates the internet. And let's skip all that, let's go straight into, just like, how you do it and why you need to do it. So, getting started, what do you recommend? Start the channel, I'm just free.
Speaker 2:Yeah, so most docs I deal with already have some kind of. They already started, they already built a channel. But if you haven't start a channel, it's pretty simple. You get a Google Gmail address, whatever. Start your channel.
Speaker 2:Starting it right is very important, so you need to. You need to know what your channel is going to be about. Okay, so you need to niche down. So, if we're talking to chiropractors, there's all forms of ways you can deliver chiropractic information or different niches. Are you a spinal decompression office? Are you a pain care office? Or your family practice, or your corrective care? Whatever it is, doesn't matter what it is, but you need to focus on the thing that you're doing in your office. Okay, so you're messaging your niche of who your audience is and the types of things you're gonna do to help them. Okay, so that's number one, so the idea. Then you need to brand your channel. Okay, so I see this often.
Speaker 2:I've actually audited a channel this week and the first thing that I noticed that was wrong was the channel banner. It was messed up. Now YouTube unfortunately makes it difficult to make it right, Because behind the scenes, behind the desktop, what you see is a big space of the actual channel banner, but all you see is a narrow ribbon of it, right? So you need a template. You can look online and just look for a YouTube channel banner template and then just superimpose your design on that on Canva and then just remove the template and you get it done, right? So the channel banner needs to be branded. Have a certain type of color scheme that fits you or your brand, have a certain type of messaging. If you're a local practitioner, a local business owner, who you are, where do you practice, your website, your telephone number you want all those people to know how to contact you. So that's very important.
Speaker 2:And then from there, um, another one that I think people get wrong is the channel name. So a lot of, a lot of chiropractors like to use the their office name. So, for instance, my office is called back to health chiropractic center. I didn't choose that, I just inherited when I purchased this practice years ago. I would not make my channel that name. It's too long and it's too um, it's not unique, it's not original. So I would call it the doctor name. So dr walter slugel. So you want to brand yourself, you're the person, you're the brand, okay. And then the channel icon. I always recommend, instead of your logo, a headshot, a professional headshot, so people know who you are and when they see your video pop up. Those are standard Okay, so that's very important for channel setup.
Speaker 2:The other part now is the about the information part. It's a little section in there that most people get wrong or just don't even put anything in there your information, so what the channel is about. What are you going to offer? What kind of videos are they going to get? How often are they going to get them? Why should they subscribe? And then you also put your contact info in there, then you add your social links and then your channel is already set up just like that. Okay, then we can dive into some content ideas as we go along. I can't hear you.
Speaker 2:Enrico.
Speaker 1:I can't hear you, enrico. You know, when I look at chiropractors and I audit their channels and their marketing because I help them with a lot of marketing is they have five subscribers or one subscriber or 20 or whatever, maybe even 100, and they get discouraged about it. You know Walter's got over 100,000. Are you over 200 000 yet not yet. I'm 143 143 000 50 000 subscribers, which is different. Uh, it's just like facebook getting a like and getting a follow two different things right getting a follow is like you're putting out content I want to see in the future.
Speaker 1:Again, I don't want to miss out. Getting a like is like that piece of content is great. So the same thing on facebook. Getting a like is like great job, thanks, I like that. And then getting uh subscribers like well, I don't want to miss out on what he has to say in the future, which is fantastic. So building that subscriber base is fantastic and uh, and it's about consistency. So let's get it. That's where I was going about this. I'm sorry. How do we get into consistency with uh, with creating content?
Speaker 2:yeah, so that's a good point. So it starts off with your, your niche, okay. So what's, what's the overarching message of your channel, what kind of topic you're going to talk about? And then inside there, you're going to have subtopics, and even even within each subtopic, you can go even more narrow. Okay, so you need to start. So. So I would.
Speaker 2:If I was starting a brand new channel right now, I would say, okay, let's, let's just say, cause I actually have some ideas of starting a scoliosis specific channel. So so I have it branded and have it all ready to go. So now, what are my topics? So people want to know about this thing. So, can you treat scoliosis non-surgically? I would have maybe two or three videos about that. Um, can they be treated with exercise? I have a few videos about that. Could it be treated with bracing? I'll have a few videos about that, okay, so how do you fit a bracing? So I have a few videos about that.
Speaker 2:So I would jot down all these ideas maybe 10, 20 or 30 ideas and then just knock them off, one at a time. That's it. You start filming and start editing and start uploading and don't worry about what results you get. That's very, that's very key at the beginning. We get you talked, likes and all that stuff. We get attached to the numbers and I understand that there's an ego part of that. Right, it's really strange. It's almost irrelevant. It is and it isn't because you can still get people that find you and want to come to you if you have a low amount of subscribers and views. I see that happen over and over with our clients okay, so you don't need to have 140,000 subs or whatever a million subs to have people find you. You just need to have the right message in front of the right person and if they're in your local area, they'll want to come to you. So you knock out those videos one at a time. Now, as you're doing those 20 videos now you have a lot of data. You have analytics. You see what's working, what's not working, and we can dive into that if you want to submit more in depth of analysis. But keep it simple the videos that are getting higher impressions and more views, right, maybe even more subscribers that now you go deeper on that topic because now YouTube's finding an audience for you, okay so, and you keep at it and then you see what people want. You do some research on competitive channels. You do some research on Google uh, see what people people like in that topic, and then you just make your version of that and make it better. So it's going to take work, and that's the thing.
Speaker 2:So, talking about consistency, it takes work. So how do you be consistent? I think consistency is a byproduct of dedication, right? So when I taught this in the past, I will say you have to have the intention of becoming a YouTuber or a content creator. So you need to affirm, say, okay, I'm now a full-time content creator, aside being a chiropractor. So a full-time content creator, a full-time YouTuber, which means now, no matter what, I'm taking off with this, and you go at it.
Speaker 2:Now there's going to be a time where, maybe a few weeks you don't make any content, no problem. But then you get back on it. Why? Because you have the overarching intention that you're creating content and you just don't stop, like, I'm not going to stop creating YouTube content until I retire, you know, because there's no need for me to stop. I need to create content for people that need this information, right? So being consistent is being dedicated.
Speaker 2:Now you have to find, okay, what's the pace that works for me, then you have to figure that out without making it stressful. Is it one video a week? Is it one video every two weeks? Is it three videos a month? And I've seen chiropractors in the past at that frequency of two to four videos a month still have their channel take off. Okay. So it doesn't have to be every day or every second day. Okay. So you know you're stuck to see the patterns that work for you once you start creating content. So that's why I tell my people even so, that's why I tell my people, even when I have some coaching clients, like I'll say, before our next call, make sure you have three or four videos done, because we have something to talk about, so we know how to improve. So you see the patterns of what's working and the patterns that are not working, and you keep banging out the things that are working and avoid the things that are not working. So creating content is super important on many levels.
Speaker 1:Yes, yeah, absolutely it is. We had a great example two weeks ago. We put out a $79 weight loss promo, just as a post on our Facebook page to our followers Didn't have no ad spend, no boost, zero comments, zero likes. We're like okay, no one's seeing any of our stuff. Next week, three new patients hey, I saw your $79 thing. Just because they're not commenting or they're not liking it. They saw the offer. They're doing exactly what you want them to do.
Speaker 1:They're picking up the phone and calling or emailing and saying hey, I'll tell you a little about that challenge that you're missing, the nine day challenge you have going on. So same thing with Facebook. And I like how you said it don't attach your ego to the results. The results we always look at the likes, uh, but just create the content. I've been saying this for seven years to everyone but just just do it, just create the complicated. How you look, don't care about your hair, uh, just just do it. So that's great, so that's.
Speaker 1:And then another thing you brought up was a little bit of passion and committing to it. Saying I'm going to do this, um, and I run into clients that I coach all the time, like, but I don't really, I'm not really passionate about this or that, or, but I'm like, but when you get into a room with a patient and they say something and you end up talking for 10 minutes, that's the passion we're talking about. What is it that you're talking about? How can you create the videos on that? How do people get some inspiration? Do they need the inspiration first before they open their YouTube channel, or should they just do?
Speaker 2:the YouTube channel. So I make it very simple so people can get the work done. Get started. Number one, number two what do you talk about? The easiest way to start is by looking at the last 20 or 30 new patients that came to your office. What conditions did they come to your office for help with? And those are your now video topics. Okay, so start right back. Okay. Now, I don't know about the docs that are listening, but this is my experience. There are some things that I hear about patients and their journey before they got to my office that really pissed me off. Okay, things that were not done well.
Speaker 2:So so when you're teaching something in a way that you know can help people with your chiropractic and something else is not working, then get passionate about that. Like interject your energy, your energy. So sometimes in my videos I'll get a little bit more agitated, I'll speak a little faster, sometimes I'll slow down my toe, depending on what the story is, and and that that passion gets transferred to the patient. They actually it's palpable, they feel it. I've had many times that patients come in from my videos and they'll say I love your passion, I love your energy and that's why they're there. They want a piece of that because they know that you're serious about helping them.
Speaker 2:Also, in your talking, in your messaging, it's it's important to to project, and I know this is gonna happen regardless. You project the fact that you're you're just delivering content for the sake of helping the person and that's it. You're not looking for anything in return. And that's something interesting because you know, when you put on an ad or a post with an offer, that's a different story. That's great, right?
Speaker 2:The news I'm talking about are our goodwill content. So so you can look at all my 500 videos on my channel. Not one says, by the way, call my office If you need some help. There's no call to action at all, and over 200, 200 plus people come to my office for my YouTube channel so far, so, so. So when you are injecting your passion, your enthusiasm and think about the things that you like to treat, think about the type of people you like to help, why you like to help them, what kind of results have you seen with your patients? What kind of results will someone not get if they're not getting the thing that you're offering? Right, because you know that's possible, right? So something with bad posture, it's going to degrade over time. That's something that needs to be addressed.
Speaker 1:So if you show passion about that and people have that, they're going to want to come in and really see what you're about and see how you can help them.
Speaker 2:Yeah, that's great, great, great. So that's how you get started. There's the there's a lot, there's actually lots in there on how to get started so there's no excuses to not get started.
Speaker 1:If you're listening to this man, you gotta get started on this. We talk about this with everything and the beauty. Here's the beauty about youtube it's mp4. You can splice it, you can dice it, you can short it, you can reel it, you can story it and you can post across any medium you want. So if you want to get into tiktok, you already got all the content done on youtube. Just there's all the ai out there that will take. Literally the only way to upload the video is a YouTube link or a Venmo link.
Speaker 1:There is no Vimeo link or YouTube link.
Speaker 1:A lot of these AIs won't allow you to put up the MP4 as a raw product because it takes too much time to download, so they'll actually take it straight from YouTube. And then you hit hey, create 30 reels for me under 60 seconds and then boom. So there's no excuses for this as far as marketing goes on anything there. So create the content and see where it goes. So now we got the inspiration. We're creating youtube videos. What are a couple, maybe two or three rules that they should follow when creating the video and uploading them and making sure that they're within parameters of success okay, so I'll give you a couple of things that are very important.
Speaker 2:Number one you need to start with a strong hook and a strong introduction. Okay so, and that's something that just is going to come with practice and with putting content on what works. Okay, so, even if you look at you talked about Mr Beast. I've learned a lot from watching people talk about it and interviewing him he starts his main content in about the 20th second of his video, so the first 18 seconds is just strictly foreshadowing what the video is about and telling them what the payoff will be by the end of the video.
Speaker 2:Now this can be hard with our style of content. Trust me, I've thought about it over and over how to do this, but in the first 30 seconds you want to be as quick and to the point as possible to keep retention as high as possible. If you can retain the majority of your viewers like 50 to 70% past past 30 seconds to one minute, then they're going to watch the rest of your video. And so, starting with a strong hook, which means you need to address the person you're talking to. So this is really interesting, because if someone has back pain, or they have back pain, um, from a disc injury, well, they're not looking for back pain videos, they're looking for disc bulge injury videos. They're not looking for radiculopathy or sciatica, they're looking for disc bulge videos. That's how specific you have to get. So you have to call out to that audience and then you go into the pain points about what's related to that condition, and then you have to tell them what they're going to get in the video. So the expectation. Have to tell them what they're going to get in the video. So the expectation. And then, if you can give them a little cognitive dissonance or a content gap and say you know what? And if you stay to the end, I'll give you the one missed thing that most people get wrong. You know something like that.
Speaker 2:So you get your retention a little higher and then, boom, give a little introduction about who you're, who you are and what your channel is about. They're very brief and they get into your main content. Okay, knock it out as quick as possible. One of the problems, too, that people get into, I see with my clients they talk too much. Just get to the point. Just get to the point, deliver the main content and then delivering your outro. Okay, and make sure you deliver on the promise of your introduction. That's super important. Okay, so there's retention tips in there and there's some engagement tips in there as well.
Speaker 1:Fantastic, yeah, yeah, kind of as well. Okay, fantastic, yeah, yeah, kind of do those things great. So then you got that, you got the hook, you got the content, content and you got to do. You got to do like 20, 30 of these videos before you get good at the hook and understanding the transition by looking at the views. You're gonna have people have three views, two views, three views and then 350. You're like, well, hang on a second, why did 350 people see this video copy that exact template, exactly. Yeah, that's it, but you have to have a structure. And then and then the topic. So this is great stuff. And then, so now we get the hook, we get the one, we get the videos rolling.
Speaker 1:What's the next step? To kind of keep it going, or how long do you? What's the run-up? I know podcasts, I think it's eight. If you stop the consistency at eight, you you're pretty much the podcast is over. But if you can get eight consecutive podcasts going, the chances of you keeping a podcast going is like through the roof. So what is it with YouTube? What point do you need to get to to be like, okay, we're consistent now, now we can't give up.
Speaker 2:Now we've got to keep on.
Speaker 2:Yeah, that's a tricky question to answer. The easiest answer is you just can't stop putting out content, because as soon as you do and I don't know what that number is, but as soon as you do your channel becomes dormant, especially if it's taken off. Okay, now I have a little bit of a luxury where I can. I cannot put content out for a few months and I'll still get my consistent views, no matter what. My consistent subscribers, all that stuff to keep people keep calling because it's been a seasoned channel for a little while. Okay, but if I still take too much of a break, then I got to risk a down. You know a dropdown and all the metrics. If you're starting off, you cannot take a break, unfortunately. A small break is okay, but you have to get back on it right away.
Speaker 2:I was just doing a coaching call with a client earlier and she's just still brand new with her channel and I was just pointing out on YouTube, when you look at the analytics and you look at your graphs, at the bottom you see all these little play play symbols, which means how many videos were posted at that time, and when there's a cluster of those little play videos, which means a lot of content in a short period of time. The spikes are always up, always. All the data is always up on the channel. When there's a gap in those videos, the data always goes down. So posting content is super important, okay, so is there a magic number? I'm not sure. Um, you just gotta keep posting content. Just keep posting, yeah, regularly every month.
Speaker 1:So for me, is it better to cluster or is it better just to stay consistent every week video yeah, I think so.
Speaker 2:If you start over analyzing it, then that's when you stop doing things. So just get content out anytime, Okay. So like back in the day people said oh you know, every Wednesday at 1230, let everyone know that every Wednesday at 1230, you're going to put out a new content. I think we're past that Cause. Even Mr B says he goes don't worry about scheduling stuff, Just get your content out there. Just get your videos out there, the algorithm will find to watch it. Bottom line, right? I?
Speaker 1:don't know if you play on YouTube, but the listeners. I don't know if you play on Facebook or YouTube a lot, but once you start watching some people's videos, they'll pop into your sequence and watch this next video and you're like 2019? Yeah, Because the algorithm is feeding you the stuff that you want to see, and that's old content. So start now.
Speaker 2:Start now. I think it's important to have a scheduled time. If you have an actual podcast, so like a daily podcast or weekly podcast, so 11 am every day, monday to Friday, that makes sense. But for our type of content, just get it out there. Ok, now I want to post the content at two o'clock in the morning. I would schedule it for nine o'clock in the morning or 11 o'clock in the morning. So if I had it done tonight, I'd get it scheduled for tomorrow. But the idea is, just get your content out there, great, yeah. And then one more thing I want to add in terms of I don't know if it relates to a magic number or consistency is the duration of the video does matter. Okay, so, okay. This is important.
Speaker 2:So and I've looked at this, so most YouTube creators and I've taught this for many times is the longer the video is better, and the reason for that thought process is retention and average duration, so how much of the video is viewed, but also watch time. So if someone has a 20-minute video and they're getting 50% retention, then there's 10 minutes of watch time. Okay, if I have a 10 minute video and I get 50 retention, then there's five minutes of watch time. So youtube favors more watch time, so that channel the other channel will get pushed out more, okay. So there's that. The problem is that you're gonna lose people. If you're talking about the health condition, you're gonna lose them in a 20 30 minute video, okay. So there a magic number. I think it's anywhere from like eight to 12 minutes, okay. So eight to 12 minutes is what I think Okay and that's sort of yes, just what I've seen with my channel and also my clients.
Speaker 2:And then within that amount of time then as you put videos out, you kind of see the length of time that's working. So if you did an exercise video with three tips and it and you got great results at eight minutes, then make all your exercise videos with three tips at eight minutes. If you're doing a tutorial that's talking about spine models or nerve charts and it's like a 10 minute video and it's doing great, then make them all like that. If you're doing a demonstration of adjustments or decompression and it did well in six minutes, then you do like that. So you have to look at what works on your channel, based on the audience that's watching your channel.
Speaker 2:When it comes to duration of time but the duration of time does matter, because if you start rambling so let's say that the decompression video really should be working at six minutes, but then you rambled for 12 minutes then your retention curves go down because the video is longer and your average duration and percentage viewed is lower. So that's a bad signal to YouTube. And then YouTube also compares your video of the same length with other videos in a similar topic of the same length. So if they're getting more watch time and retention and percentage viewed and all that stuff and you're not, then they'll push that video on instead of yours. So all these things matter. So looking at your analytics is super important. Now, I know it's hard to conceptualize all that right now because there's no graphs in front of us, but just keep that in mind. You know, for those of you that have YouTube, these things are important. So when you get to the point they have a lot of data, a lot of videos You've got to start looking at these things.
Speaker 1:That's great.
Speaker 1:I mean some of you were listening, there was like a sigh of relief for me. You're like eight to 12 minutes. I'm like so that's how much we can do that. We can all use that for eight minutes on any topic, any time. So what I got from that is yes, view time is great, but if you have, like Joe Rogan, three hour videos and what people watch, the full 240 minutes, that adds up quite quickly and you get ranked very, very well. But if you have 12 minute videos or 10 minute videos and they're watching the full 10 minutes, that adds up too. So that's great. You get a hundred percent viewership rates on or whatever. It is 80%, 50% viewership rate on those videos. So you're being scored in a whole bunch of different things, kind of like the Olympic gymnast. It's not just how long the performance is, it's all technique that's going through there. So just do it and get good at it. Once things happen from 2013 to 2020, you get 150,000 subscribers and you get a lot of new patients from it as well.
Speaker 1:If you didn't know Walter, you can actually call him up. You can call him up and be like. I heard you on the podcast. The Virgo doesn't know shit about YouTube. I'm going to talk to you. He's more than happy to help you out about YouTube Anything. Going to talk to you, and he's more than happy to help you out about YouTube Anytime. Yeah, yeah, that's great Matt.
Speaker 2:Anything else, do we miss anything?
Speaker 1:Yeah.
Speaker 2:Yeah, we're just one very important thing Thumbnails. Okay, thumbnails. So thumbnails are very important, so you need to have custom thumbnails. I think everyone knows that by now and you need to start somewhere. Okay, and so let's say we're doing a decompression video for a disc bulge. The first thing I would do is let's go to the competitors and see what, how their thumbnails are working. They got a lot of views, great, okay. So we're not going to copy that, but we're going to model it so if it worked for them. The way I see it is, that's a proven psychological triggered thumbnail If it got a lot of views.
Speaker 2:So then now you model that for your channel and then maybe tweak the text. To tweak the image, maybe add an arrow, something's got to pop, so it's going to, it's got to draw someone's attention, okay, so that's the best way to start. And then you want to. You want to add some kind of curiosity, so you don't want to give all the information away. Sometimes that works, but sometimes it doesn't. You want a little bit of curiosity, so there's a kind of a content gap, so they have to click to get the information. And then the fewer amount of words or text the better, and make sure all the things are proportionally sized properly and there's some contrasting colors.
Speaker 2:But the thumbnails are super important and once you have a bunch of videos out, just like before, you want to look at your click through rate. So click through rate is really going to be an analysis of how well your thumbnail is working, on how many times it was shown, how many times it was clicked to the impressions it was shown, and then you want to compare each video's click through rate to the channel average. So what I do is, when it's below the channel average, that I need to change that thumbnail. If it's at the channel average, I may improve it if I think it needs improvement, but if it's above, then I'll just leave it alone. Okay, so that's some thumbnail tips as well.
Speaker 1:Great, yeah, walter and I will design a thumbnail for this podcast for our YouTube channel. Click on it, go to it, and that's that's what you should subscribe to, or that's what you should follow. There you go. So you're going to go to his channel, look at all of his thumbnails and you'll see exactly what to do there. So that's great stuff too. Thanks, man. That's awesome, great tips. Well, I mean, come on, if you're listening to this podcast, get that YouTube channel started. It's the best thing you can to be here at the end of this podcast. You're going to attract people to your office and those things get shared. So that's great, great tips, man, this was awesome. Appreciate it.
Speaker 2:Thanks, take care, awesome man, take care. Thank you for having me. Of course, see ya.
