Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
Website Secrets for Chiropractor Success
Your chiropractic website might be quietly costing you dozens of new patients every month. Most practitioners don't realize that visitors make the decision to stay or leave within just one second of landing on your homepage—the infamous "five-second rule" that separates thriving practices from struggling ones.
Through this comprehensive breakdown, we tackle exactly what makes the difference between websites that convert curious visitors into scheduled patients and those that simply exist. From the essential pages every practice website needs (and what each must contain) to the conversion-boosting features that eliminate barriers to booking, we provide actionable strategies to transform your digital presence. You'll discover why 80% of potential patients visit your site looking for just a few key pieces of information, and how making those elements instantly accessible dramatically increases conversions.
The local SEO strategies we cover aren't theoretical—they're the exact techniques that help chiropractic practices dominate their local markets. Learn why your Google Business Profile might be your most underutilized marketing asset, how strategic keyword placement drives targeted traffic, and why website speed matters more than ever. We even explore how AI-powered tools can provide 24/7 engagement with potential patients while you focus on delivering exceptional care.
Ready to turn your website from a digital business card into your best marketing asset? Review your site using the framework we provide, implement the changes your practice needs, and watch as your online presence begins generating a steady stream of new patients without requiring constant attention. Your website should be working for you—not against you.
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Welcome back to another episode of Marketing 101 for Chiropractors. Today, we're talking about one of the most overlooked yet critical aspects of your practice success your website. Is your website actually bringing in new patients or is it just sitting there? A well-optimized, high-converting website can be your best marketing tool. So let's break down exactly what works. We'll cover what makes great first impression, what you must have on your website, conversion boosters, seo strategies and common mistakes that might be costing you new patients. Let's dive in.
Speaker 1:We all have heard that first impressions matter and what you need to remember is the five second rule. You actually have three seconds, but it's a five-second rule. When somebody lands on your website, no matter where they came from, your website should immediately communicate what you do, who you help and why a visitor should choose you. This has to be there within the first five seconds. Visitors decide within one second whether to stay or leave. So you got to make it count. So it's got to look good. It's got to upload the speed. It's got to be clean. It's got to be crisp. The call to action has to be there immediately, both on mobile and on desktop, right at the top. The key elements are just the professional design, clear and clean branding, easy navigation and that CTA, that call to action either the button to book an appointment is to make that call something that's right there. Use high quality images and a warm welcoming message and that's pretty much your recipe for the five second rule. You do that, your success goes through the roof.
Speaker 1:Now people can scroll and figure out what else they need to look for, whether it's your address, what you do, what other services you do, a particular condition you may help. Whatever it is, then they can dive into your website and go a little bit more. But 80% of people that land on your website are looking for direct information like a phone number, directions, your address or an email to contact you. That's really it. Otherwise they're not sitting there reading every page on your website. Otherwise they're not sitting there reading every page on your website. The essential pages every chiropractic website needs are a homepage that's clear, value proposition, engaging imagery and a call to action like book your first visit here.
Speaker 1:You need to have an about page, a compelling story about you and your practice. People connect with this. This is the emotional component that we talk about in sales. The About Us page tells you a quick story, your elevator pitch about why you're there, how you created that business, why that location and the people you serve. Then the services this is maybe the most important page, but the services page lists everything that you do in your office in a categorized way. So break down all your offerings, especially that you do in your office, in a categorized way. So break down all your offerings, especially if you specialize in upper cervical pediatrics, sports rehab, auto injury, shock wave decompression, massage therapy, acupuncture, pediatrics, pregnancy, webster, icpa, functional medicine.
Speaker 1:We do a lot, don't we in at Skype Actors, yeah. Testimonial page this is a great thing to have on there. Your testimonials right from Google, right from YouTube, all the stuff, the social proof that builds trust, include videos and the written testimonials and have a testimonial page about the key successes that you've had in your office and a very simple contact us page easy to find address, phone number and a simple way to book appointments or even leave a message that goes directly to your email so that you can reply back via email. That is the recipe to success in a website. Please take a moment to review your website. Make sure it's super clean. Check it out on your mobile device. Does it upload quickly? If not.
Speaker 1:You've got major problems, major, major problems as a consultant coach, the digital coach helping chiropractors and a marketer and doing all the digital agency and doing all that stuff for chiropractors. The biggest thing is how we fumble our potential leads and new patients because of some certain business things that we're just not good at, and the website is one of them. Website and the callbacks or we should do a whole different episode on callbacks but the website is the big thing. People land on there. You spend the money to get the click. You spend the money to get the landing page. You spend the money to get that person to become a lead and land on that page and they bounce. It's frustrating. There's a certain amount of bounce rate. When you're doing cold leads, having a 50% bounce rate is okay. 50% of those people were just clicking on it to see what that discount was or whatever you're doing. The other 50% are taking five seconds to see whether they should use you or not. Those are the ones we're talking about. Another thing to focus on is conversion boosting features turning your visitors into patients by having an online booking system or a simple book here to a calendar. This eliminates barriers. It allows patients to book appointments directly on your site. Of course, it's got to be HIPAA compliant if you're going to take any of their information.
Speaker 1:Having, maybe, a live chat or chatbot. I know some of you like AI, some of you don't, but those quick answers to questions, those frequently asked questions, can really keep people on your page and engage them and get them into a conversation, to become a new patient. So having these live chatbots are amazing. Facebook Messenger, your website you chatbots are amazing. Facebook Messenger, your website. You can ask your web developer about these things. There's widgets that they can add on and they'll be like okay, give us your top 10 questions that you want answered and then these things are recorded. So if people are asking different questions, you can have automations that are set up to answer those specific questions and they can evolve over time. Ai is fantastic at that. Use this stuff. Most people know they're using a chatbot when it's there and as a chiropractic office, I would say hey, I'm Liz. Please ask us any questions here via chat. I'm an AI-generated chatbot to help you move.
Speaker 1:Be very transparent right off the bat. That way, when they get engaged in this, they can answer the simple questions that they want and they know they're not speaking to someone in your office. And then a video introduction. These things are great. Have a one to two minute video that builds trust and personal connection before a patient even steps into your office. We email a patient this and it's linked right to our website a YouTube video and they get a welcome to full life chiropractic video that's about two minutes long, saying hey, this is what we do, this is why we're here, this is why we're excited to help you.
Speaker 1:Another one SEO for chiropractors getting found on Google. This is really important. Optimize for local SEO. Make sure your Google my Business profile is up to date. Everything has to be up to date. Everything the descriptions. Follow the guidelines. When you go in there and say edit my profile the hours, the address, the description the description will say up to 500 characters allowed. I would do 499 characters. I would follow those guidelines because those things are read by the bots and they're giving you more SEO. When people are searching for you, it's on my you know Google my Businesses profile and they're literally telling you leave us up to a 500-character description and you guys are like chiropractic office. That's a direct invitation. To have better SEO is by filling out everything on my Google, my business profile.
Speaker 1:On Google Keywords. Use search-friendly terms like chiropractor in Pittsburgh, chiropractor in Polk County, chiropractor in. Putting those things in there multiple times gives you more keyword strategies to help with search. The best back pain relief near me, best back pain treatment for sciatica. Best sciatica treatment in Charlesburg County. Whatever it is. Those are keyword terms that be scattered all over your website Blogs.
Speaker 1:Blogs are a great way to get long form text and just feed the Google bots. Feed them with tons of information about what you do and in your blogs you're repeating keywords all the time your city, your chiropractor. In your blogs you're repeating keywords all the time your city, your chiropractor, the condition you're serving, why it's best, your community, your city, your name, your office, the condition you serve. Just read that's how blogs go and go back to our blog podcast about that and learn how to auto-generate some great blogs that help you, and you can be uploading at least two a month to your website blog section. Site speed and mobile optimization there are free tools on Google. You go to rate my website speed and then it'll have these free apps and you put in your URL and it gives you a score out of 100 and tells you how fast it's uploading. These are really important because that will show you across multiple devices how fast your site's going up, both on mobile and on desktop. These are important things.
Speaker 1:The role of AI and automation in website success. Like it or leave it, it's up to you, but AI-driven email automation can follow up with leads who visit your site. You can use AI-powered chatbots that work 24-7 for you. Those are great, and automated reviews and testimonial collection can build your credibility on autopilot by having these little AI tools investigate in them and ask your web developer to do this. All of you should have a web developer.
Speaker 1:I have not met a chiropractor that can be a great web developer and a great chiropractor. You suck at one or the other, but I don't care what you wanna tell me. The good ones that are great web developers and chiropractors quit chiropractic and they now have website companies like Inception. I highly recommend Inception. Go to them. They quit the profession or they don't do. Both Make sense. You can make fun of me for being a marketer and a chiropractor, whatever you like, but you know what I'm saying. So you're either good at one or the other. So those are the things. Pick the web, guys that are good at what they do and gals right.
Speaker 1:Common website mistakes that cost you patience. There's no clear call to action. Number one go review. See if it pops up on your mobile device at the very top of a book and appointment here. That's gotta be there, if not, get your website person to fix that. Number two a cluttered or outdated design. If you haven't had a refresh in your website in over three years, it's time to do it. I used to say five years, but the things are moving so fast with devices that you have to clean this up for upload speed. So have a new, professional look on there. Hard to find contact info. Isn't that frustrating when you're looking for something a restaurant, a dry cleaner, whatever it is and you just can't find it or count the man.
Speaker 1:Make sure that's super easy to find Stock photos instead of real images. It can be an issue. Use real images, real images of your office, don't use stock photos. You can make your real images look as good as you want with professional photography, but use real images of your office and just ignoring your analytics. That's the number one mistake most of you make is you just don't know your analytics. If I ask you a question about how's your upload speed, how many keywords are being registered, all these things? You don't go to your Google console to go look at this stuff and see how many hits you're getting, how much activity your website's getting, how much activity over time you're getting to know if you're moving in the right direction or if you're going down. These things are all really important when it comes to your overall SEO help and website help. It's really important to stay on top of these things.
Speaker 1:So, website design don't get too into this, don't get too overwhelmed with this. It's just those simple rules that you need to there. And the fun thing about website is it is a profile for your office and you can do anything you want with the other pages at any time and you can upgrade anything you want and make it yourself on the other pages If you want to highlight a technique that you do or you want to talk about something more in depth, or you want and make it yourself on the other pages. If you want to highlight a technique that you do or you want to talk about something more in depth or you want to get into the science of something, you're more than welcome to do this stuff on other pages that people can delve into after they've made it five seconds on your website. The longer they stay, the better. It is even for rankings on your website as well, so I highly recommend that as well.
Speaker 1:If you have questions about websites, reach out to me, reach out to Inception, reach out to there's a bunch of great website developers out there. Perfect Patience does a great job just with SEO capacity. Now they're on top of it again and staying on top of it. If you've been loyal to a website company for a long time, make sure they're staying on top of it. Ask them, send them an email, say hey, I haven't checking in on you for like a year.
Speaker 1:Uh, how's your website doing? Can you score it? Is there anything I need to improve? What would you change If you were me? How do we get more people and more traffic on here to convert Um, and they may have some offers for you. They may have some options for you. They may have some add-ons. They may have some services that you're not utilizing. That you can utilize right now A lot of cool stuff that you can choose from. So delve into that. That's your homework for the week. You should make sure your website is getting a 9 out of 10 or a 10 out of 10 score, and then you can rest assured that the efforts that you're doing in your marketing and your SEO is actually going to lead to a higher conversion rate. So go get them. Have a great week. Keep doing what you're doing. We all need you. Take care.
