Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
From Adjustments to Algorithms: A Chiropractor's Journey
Discover the inspiring journey of Jeff Greenfield, a former chiropractor whose career took an unexpected twist after a life-changing car accident. Forced to leave his practice, Jeff embraced a new path that combined his love for magic and the burgeoning world of the internet. In our conversation, Jeff shares how teaching himself web development led to building an early SEO platform and a successful career in digital marketing and product placement in entertainment. His story is a testament to resilience, passion, and the power of reinvention.
Think digital marketing success is all about clicks? Think again. Join us as we challenge this misconception, focusing on the true value of building lasting brand awareness and engagement. Jeff provides insights on how chiropractors can sustain their market share, especially during unpredictable times, through strategic use of social media platforms like Facebook and Instagram. We explore effective marketing strategies that don't necessarily require huge budgets but rely on smart engagement with potential clients and the power of referrals.
Engage with your community like never before. We delve into innovative marketing strategies tailored for chiropractors, emphasizing the importance of educational marketing and community presence. Learn about Provalytics, Jeff's recommended resource, and how it helps small businesses navigate the evolving digital advertising landscape. We also discuss the significance of community involvement and offer a free attribution certification course to help chiropractors understand the impact of their practices. Whether it's speaking at local events or educating potential patients, these approaches are crucial in reconnecting with communities in a post-Covid world.
Get attribution certified with Jeff's free course here: https://provalytics.com/attribution-certification/
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- Book a free discovery call with Enrico to level up your business
Hey everyone, welcome to another podcast of Marketing 101 for chiropractors. Very cool guest this week we got formerly Dr Jeff Greenfield. I guess you're always Dr Jeff Greenfield, but Jeff Greenfield is with Provolytics Marketing and he's got some great stuff about the digital world. Thanks for being here, man. Thanks for joining us.
Speaker 2:It's my pleasure, dr Enrico, excited to be here today.
Speaker 1:Yeah, that's great. Let's go right into your story, because in the green room you told me a little bit about that. And then he's like oh, by the way, I used to be a chiropractor. I'm like, wow, holy smokes, this is amazing. So tell us how that all began, how you got into it and then, more importantly, how did you get out a young kid?
Speaker 2:I injured my back and so I started seeing chiropractors in high school and I did magic as a kid, and especially close-up magic cards and coins, and so I saw this great opportunity to kind of combine those two things together and I went to LACC in 1985, graduated December of 88. Lacc is now Southern California University of Health Sciences in Whittier. Moved back from Los Angeles to the East Coast, opened up a practice in my house and built that. I thought that was it. That's all I was going to do. I had an open room and was seeing upwards a little over 100 patients a day, working Monday, wednesday, friday full days and Tuesdays half days. I was going to be in my 90s, in the middle of doing an adjustment and die. That's what I thought my life was going to be like.
Speaker 2:And then several years into practice I was in a car accident and my elbow got jammed and my ulnar nerve on my left arm my left hand, which is dominant was crushed and I had severe pain, couldn't adjust anyone anymore and had to go for a decompression surgery that ended up failing. So I had doctors. I hired doctors to work for me and quickly kind of migrated my practice over to be more of a multidisciplinary practice. But I went from very quickly just myself and my wife working with a couple of part timers, to me running a show with about 65 employees, and I absolutely hated it. Because I got into chiropractic because I wanted to help people and I used to always describe it where every day I heard thank you, dr Jeff, thank you, dr Jeff. And then it went from that very quickly to employees complaining about days off and all these types of things, and I was young at the time and I wasn't prepared for it. So I kind of dropped out, I got rid of the practice and didn't know what I was going to do. And so I decided to go back on the road and do magic, because throughout chiropractic college I had my magic had elevated to a level where I was working at the magic castle in Hollywood. So I was a professional magician and there was an opportunity for me to go and tour colleges around the country. This is like mid nineties, 95, 1995. Around the country this is like mid-90s, 1995.
Speaker 2:There was this new thing called the internet. I knew I needed a website, so I hired a local company to make me a website, which ended up being a big fail. All they did was. They bought me a domain name which was magic-magiccom. You can actually still see it on archiveorg. And it was about a week before this big conference I was going to and the website wasn't live and I had to figure out how to make it. So I bought this program called Microsoft Front Page, spent the entire weekend in the basement. By the end of the weekend I had a website, which was great. So, mission accomplished. I go to these conferences, I get booked at colleges, but my website I'm now updating it myself because I had built the thing Before I knew it.
Speaker 2:Other people were asking me who's your webmaster? I'm like, well, I don't really have a webmaster, I'm taking care of it myself. And they're like well, can you help me? I'm like, yeah, I can, but you know, I'm really on this journey to find out what I want to do next. And I tell them my whole story, which I pretty much set up to this point. And so I was on the road for about a year and a half and before.
Speaker 2:By that time I had a whole series of consulting clients that I was helping with branding, with website development, and so I was now back home living the life of every entrepreneur, working in my unheated basement and building up my consulting practice. And then the next thing that people were asking for once they had a new website and they liked how things were said about them online is I want to get to the top of the search engines. How do I get to the top of the search engines? So I worked with a developer overseas and we built up this one of the first SaaS SEO platforms called Position Solutions. That was an automated way to get whatever you were selling to the top of the search engines. Now this is pre-Google. This is like 97, 98. But it was pretty cool. We got a lot of pickup with the emerging real estate industry and with the emerging legal space online.
Speaker 2:But then I was getting bored. If you remember, it was only a couple of years before this. I was in practice with patients every day, and then I was on stage four days a week at colleges and now I'm in my basement. So I reached out to friends in the entertainment business and found out about this new world called product placement, which was getting stuff into movies and television. I thought that sounded cool, so I knew nothing about the business. I did a little bit of research and then I used my tool set of being at the top of the search engines to make myself into an expert and over the course of several months I built a new business in product placement and then, as that started to grow, we would have clients that would ask hey, I want so-and-so to say my product name more, or I want it to be more used in the film, and I'm like well, in order to do that, you have to pay the production. That's called branded entertainment and that actually led to several clients one in the pharmaceutical industry for a sister product to Botox. We created a faux reality TV show for them. And then I created a program for Verizon Wireless called how Sweet the Sound to increase their market share in the African-American community. That's actually still running to this day.
Speaker 2:And then I had a client in the weight loss industry and doing some work for them on this new platform called YouTube, and they had questions about their digital marketing. They were spending a significant amount of money, but the CEO was like the numbers don't really add up. And I looked at the numbers and he was right they didn't add up. And I looked at the numbers and he was right, they didn't add up. And he asked me to take it over Now.
Speaker 2:I didn't know anything about running ad campaigns, so I hired some of the best people out there that I knew in the country, and every week they started coming to me with all of these big issues that they were running into. The most common one was that for every package of weight loss stuff that they sold, they had five affiliates trying to claim credit for it. So what that meant is the company was paying out five commissions for every sale. So that seemed to me that there should be some technology that could correct for this, and I had a team that was already working on a new project for me, and so I pulled some of the people off and started building out what became one of the first attribution platforms out there, and this is like late 2007, early 2008. And that grew into one of the top enterprise multi-touch attribution platforms called C3 Metrics.
Speaker 2:And at this point I was older, a little bit wiser, and I grew that company to about 55 employees and exited there in 2019, right before the pandemic thinking I would never go back to a business that dealt with numbers and measurement.
Speaker 2:It wasn't sexy for me.
Speaker 2:And then, all of a sudden, in the last couple of of years, there were all these crazy changes in the digital world, all revolving around privacy, and the techniques that I had used to build this other platform were no longer going to work, and so it seemed to me that there was another opportunity to hop back into this crazy world of measurement and help out some of my former clients, and that led to the growth of Provalytics.
Speaker 2:So as I look back across my career, I mean this seems like a real zigzag path, if you will, of career choices, but what I see with chiropractic is that you know, our job as chiropractors is to help, you know, relieve stress on the nervous system, help people live better, healthier lives. I see magic as a way for people to kind of think outside the box, help with their stress reduction, although some people do get very stressed out about magic, they don't understand it, and where I'm at right now, I'm solving one of the biggest problems that marketers are having these days, and marketers are expected to be what we call data driven. They're supposed to understand numbers, but marketers don't understand anything about numbers. That's what accountants are for, and so I'm helping them relieve their stress of having to deal with the numbers. So I'm still in the same business, if you will, just from a different angle.
Speaker 1:Awesome, that's cool. And now we're here. That is so great. So your insight is impeccable to the entire age of digital. I mean it's great you look like you're 29, but whatever, okay, awesome.
Speaker 2:That's great, all the good living and getting adjusted.
Speaker 1:still, there you go. Awesome, so yeah, so that's great. So now you help I mean we talked about this in the green room you help multi-million dollar companies do their advertising. When it comes down to the small businesses, which is healthcare providers and all those restaurants, all those small businesses is where do you see digital fitting in for their advertising? A lot of chiropractors dabble with it or they hire digital marketers that say they can help small businesses like them go into the digital field. But when we say digital, everyone always thinks Facebook ads. But what does that really encompass with digital marketing? What should a chiropractor encompass for their business?
Speaker 2:Yeah, I mean chiropractors need to kind of lean in on this. You know, I know it's tough because you know you go to school to take care of people and you don't really, really want to know about this stuff. But one of the things that I learned very early on being a solo practitioner is that the things that I would trust people where I was spending a significant sum of my money on that I didn't understand. Sometimes it's like a black hole to me. That's where I always would lose money because I didn't understand things. And there's always a tendency when you're a business owner to say I don't like doing that, I don't understand it, I'm going to hire someone to take care of it, but then you don't know if you're being taken advantage of. You don't really understand it.
Speaker 2:The nice thing about marketing today, versus when I first got into practice, there was no digital marketing. It was radio, print coupons and television and there was no place to research about that stuff. It was really like buying a diamond. You had to completely trust what was going on. Digital marketing and the fundamentals behind it are simply like a free course away. So what I encourage doctors to do is to I know you don't want to spend a weekend or a night doing it, but it's a much better investment than spending time watching the new, you know Night Agent season two on Netflix. It's a much better use of your time. But what you want, what you have to understand, is you need to get your message out there, to where people are spending their time, and there's different places where people are based upon their demographic and their age. If you're targeting folks in your community that are 40 and above, you've got to be on meta. That would be Facebook and Instagram. If you're a younger practitioner and you want to target folks in your community that are in their 20s and a little bit younger, I'd say you have to be on TikTok. Snapchat is like a small little window of folks in their upper 20s early 30s, but folks younger than that are on TikTok. So you need to be there and you kind of have to be there and you have to understand how it works, and I think part of it has to do with the fundamentals of marketing.
Speaker 2:So marketing, the way marketing works, is you spend dollars, they buy eyeballs, you're trying to get attention and those eyeballs and marketing speak are called impressions, and the job of those impressions or those eyeballs, is to get that attention, build what we call awareness. And when awareness is built enough, if you hit the right people with the right message at the right time, people will come into your store, to borrow kind of the adage of the old retailers back in the day. And your store these days is your office, but in particular, it's really your website, because that's where you're driving people to. The problem that we deal with today, in today's digital marketing, is that everyone judges the success or failure of campaigns based on how many clicks they get. Because the way we look at it is we say, well, someone can't come into my store until they click. So if I look at campaigns that are driving clicks for me, then that must be what's working, and so what we find is a lot of marketers. Today, the way that they view the world of marketing is you invest dollars to get clicks and clicks drive new patients, so I need to spend money on things that drive clicks.
Speaker 2:The reality of that is not true at all, because what happens is you spend dollars on Facebook. People are scrolling through Facebook. They see an ad. It builds awareness. Then they go on to Instagram. They maybe see another ad. Maybe they click and come to your website but they don't do anything at all. But let's say they don't click, they just see an ad and then three days later, maybe a week later, they say wait a second, what is it, dr John? So and so back to health center and they Google it and then they click on your native link or your page link there and then they come to your website.
Speaker 2:So based upon that, you would say that your ads on Instagram and Meta are not working. But the reality is they built that awareness and drove people to action. So that's kind of understanding how people use the internet. You know they use Instagram and Facebook. It's very similar to like television. They're kind of scrolling along looking for entertainment. The ads are in between and it builds that awareness enough to where, when they're ready for you, they're going to come and find you. So it's important to understand the value that what you're buying is ad impressions and those eyeballs.
Speaker 1:Perfect, perfect. Yes, you summed up probably everything I say on repeat every single week. So my coaching clients are like I'm going to pause my marketing. I've been a chiropractor for 17 years and I don't think I've ever paused my marketing. That makes zero sense to me.
Speaker 1:My dad's an Italian immigrant entrepreneur, self-made, barely spoke English, construction, all this stuff, and the one thing I knew he did was either go door to door and hand out flyers or have that yellow page ad. Constantly he bitched about that yellow page ad and how much it cost, but always he would never not be marketing and I think that was ingrained in me. And so in current, I'm like man that's a nice luxury that you can pause your marketing. What the F are you doing in your practice? How is this working? So I'm like man that's a nice luxury that you can pause your marketing. What the F are you doing in your practice? Like, how is this working, like? So I'm always confused. And then three months later they're like we need to turn the marketing back on. I'm like I know, why'd you stop? It's because they really don't have an understanding and, like you said, it still is a big black hole for most chiropractors because we're not.
Speaker 1:We're trained zero in school on marketing and many of us didn't get a marketing major before going to chiropractic. You, you know, in the eighties, when you graduate, you probably didn't have the the prerequisites that we have in the next generation to get it. I'm not sure I don't know if you needed a bachelor's in the eighties to get it. Oh, you did, okay, cause I, danny Drew and some other guys mentored me and they were like I got into two years after high school. I'm like, wow, okay, different time, and that was like in the 60s. So that black hole that you explained is so perfect because we really don't understand it. But maybe dive deep into some things that chiropractors should always be doing. And it's not giving your marketing company $6,000 a month every month. That's not what we're saying. And it's not giving your marketing company $6,000 a month every month. That's not what we're saying. We're saying what are the A, bs and Cs of marketing that we should be doing every single month, week, day?
Speaker 2:Well, I'll first address what you said about doctors wanting to turn off their marketing Huge mistake. The advantage that we have as business owners is that we can look to see what these large companies have done in the past and what the impact has been from them, and we don't have to go that far back. We go back to COVID. During COVID, a lot of large companies paused their marketing because they didn't know what was going on in the world and they didn't follow the lessons that marketers had during the times of previous wars. During war time, a lot of big brands paused their marketing, but some smart brands, they changed their marketing activity to, instead of saying, hey, buy stuff, it was more like we support you, we support America, we support the troops. Those brands that lean in with supportive messages versus pausing marketing, they gain market share. The ones who turned off their marketing in previous wars and during COVID, they lost significant market share and have never gotten it back. So that's the first thing to understand is that you want to always be marketing. I kind of like that line from the movie ABC, alec Baldwin, alec Baldwin. But one of the things that you always want to be doing number one is asking for referrals. That's number one that I still see to this day, that most chiropractors don't want to ask for a referral. They're afraid to ask for a referral.
Speaker 2:When I was in practice, the way that I was taught to ask for a referral they're afraid to ask for a referral. When I was in practice, the way that I was taught to ask for a referral is I would say hey, do you? You know you'd have a conversation, you get to know your patients and yeah, I've got this friend, jennifer, in my office and you know she is complaining about headaches and it's just amazing how well I'm doing. And so the tendency is to say, hey, give her my card. But then the patient will give them the card and you'll never hear from Jennifer. So I would always say do you want to help me? Help Jennifer? And patient be like yeah, of course, say you know, give her my card and ask her if it's okay for me to give her a call. And he would ask hey, you know I spoke to my chiropractor. He wanted to know is it okay if he calls you?
Speaker 2:And of course Jennifer would say yeah of course, and I have a phone call with her and just have a quick consult over the phone just to see what was going on and invite her to come into the office. So that was great. That was a great way for me to ask for referrals, cause the problem with referrals is that sometimes you know, your patient field doesn't, doesn't feel successful if they're unable to get someone to come in. But this way it kind of puts the onus on the person who's having the problem to say yay or nay to having a conversation with you. So that would be the first thing is always be doing that. The second thing is always look for ways to have your, your face and your practice out there.
Speaker 2:Now, what's really cool is, because of what's happened in marketing today, is that for a lot of solo practitioners you would never think about the idea of advertising on television. That would be way too much money. You know my marketing budget is like, let's say, two grand a month. There's no way I can afford to advertise on TV. Well, now, with digitized television, which is called CTV, connected TV, that's where you want to be, because most people in your community are probably have cut the cord. They're not watching linear television, they're watching Amazon Prime, they're watching Netflix or watching Paramount all these streaming services and for very little money you could actually advertise on TV. So they're sitting down about ready to watch a movie and an ad comes up for your practice. That elevates you to a level that's going to be above anyone else in your community, because even though it's CTV and streaming, it's still television, it's still the big screen in the house. So that's a huge thing. That's number one.
Speaker 2:Number two you want to make certain that you're active on all of the social platforms, and what I mean by that is wherever your patients are. If most of your patients are above the age of 40, you need to have an active Facebook page. You need to have either hire someone page. You need to have either hire someone, get your partner to help you do it, but have that up to date at least several times a week. Be posting. You don't need blog posts on your website. Those are not as important, but you need to be updating your Facebook page.
Speaker 2:I know for our family when we go to check out a restaurant, let's say, in our community, I go and I search on Google because that's what I've always used to check hours. My wife goes to Facebook. Her search engine of choice is Facebook because she knows it's always up to date. And if it's not up to date, she's like what are they doing? They should be up to date with this stuff. This is crazy. So you have to get into the mindset. But so you want to have all of that stuff loaded, be up to date with this stuff. This is crazy. So you have to get into the mindset. But so you want to have all of that stuff loaded and up to date.
Speaker 2:And then, in terms of your paid marketing, you want to make certain that you're running awareness type ads on Facebook. You want to make certain that you've got some brand search so that when someone types in your name into Google, that you show up. Now if you have a name where someone types in your name and you're the only thing that shows up, then you don't need to be paying for those ads. But if you've got someone in your community who has a similar sounding name or you're in a very competitive area, you're going to have to pay to be there in those ads. And then other places like TikTok and stuff like that. It really depends on the demographics of your practice and who you're trying to go after. Those would be my kind of my always on recommendations it's great, great recommendations for sure.
Speaker 1:Uh yeah, and I guess I repeat that to everyone they're being scared to ask for referrals. I think that's the best marketing you could possibly do. It's the only the cheapest, it's free, um, and it it brings in the best clients. I mean, when somebody thinks about somebody else that's going to be your ideal client, not trying to find them on facebook, so that is great stuff there. So when? So now? So now now, like you said, now there's all the hats we have to wear. Like, I'm the CEO of multiple clinics, so, and I got multiple associates and I'm in that realm, which is different, and you definitely have to delegate this stuff. If you're in that realm, or even if you own your own clinic and you do everything in there, you're going to have to delegate this part because you just won't be able to keep up. What's your best advice for that?
Speaker 2:Well, the best advice for that? When it comes to marketing, you definitely want to have someone else turning the dials. You don't want to be in there working at yourself, because you'll drive yourself absolutely crazy. But what you want to be able to do is look at a report at the end of a month to be able to see and look at trends that are going on.
Speaker 2:Typically, the types of reports that you'll get is you'll get a report that shows you how many clicks you had, how much you paid your cost per click, and then you'll come up with some sort of correlation because you'll say okay, well, we had this number of new patient phone calls, we had this number of form fills on the website, so you could say the cost for a potential new patient and the cost per new patient. But that report is missing some data, and what you want is you don't want just a monthly total, you want an ongoing, daily count of all of that stuff. You want it on a big Google sheet that you can always look at, but you want the first column after date to be impressions, because what you want to know is, from all the different places that you're advertising, what was your potential reach, meaning, how many potential people did you actually reach the reason for that? Going back to that example we talked about before, where someone sees your ad on Facebook and then they just show up through Google search and you think Facebook didn't work.
Speaker 2:What you're going to notice is if, all of a sudden, you go through your data and you see this trend where, all of a sudden, clicks start to go up, you want to go backwards, sometimes a couple of days, maybe even a week or two, to see when the impressions went up, because you'll notice, as you increase your impressions, clicks will start to climb, but it's not going to happen right away.
Speaker 2:There's going to be a delay, that time to conversion, because, remember, on Facebook you're building awareness, so that's what's important to remember. And then what you want is you can actually dig into the details and you can find, oh my God, this day, three weeks ago, impressions were up and it led to a lot more new patients, like two to three weeks later. So dig into that day and find out what ads were running, what specific campaign was running, because that's where the gold is. And now you found out a little secret, which is you want to be looking at those impressions. You want to ignore the clicks. Yes, I know clicks are important, but it's impressions that matter, because that's actually what you're buying. And once you find out something that's working, now you want to go back and you want to repeat it and do it again.
Speaker 1:Love it. It's a very refreshing perspective because the magic word in digital marketing is leads and it drives everyone nuts. It drives the marketers nuts. It drives the chiropractors nuts, because that's all they look at and that's the winning and determining factor of that. And then you have two ways to look at leads. One I'm getting a lot of leads giving me a lot of cracks at the bat. These are those chiropractors that play the baseball analogies Like I like that, I'm like, but that's expensive. And then there's the other ones who are like I get bad leads and I'm like, okay, well, we got two distinct problems here on those.
Speaker 1:So I love the impressions because you got to look back and say is the money we're spending actually getting out there, our eyeballs on the ads first, and if not, you can tweak it. You can be like, okay, we're going to up our Google ad spend and decrease our Facebook ad spend because it looks like we're getting more impressions on Google or whatever it may be. So that's just a great thing, because I feel like I always get into the leads, discussions with everyone and how to get a lead and how to convert a lead more of the practice management type stuff probably the aftermath of what you do for people is, after you get them in the door, how to keep them or get them on the phone, how to get them in. That's where I help those people. So that's nice.
Speaker 1:I like this. This is actually marketing, which is great. Go figure, jeff's the expert, um, so that's awesome. This is great stuff. So chiropractors definitely need to. Now, how do you trust? Like, how do you trust? I find a lot of people are cycling through a lot of digital markers, like they'll stick with them for an average two and a half months and then they want out. So the digital markers have caught on to this. They got rid of their 12 month contracts because no one was signing up with them and they're all doing the have to start to think about when you look at your practice you know what is it made up of.
Speaker 2:You know most people typically come in. We'd love for people to say I need to get healthy, I'm going to go and spend three weeks and do research and and find the right chiropractor for me to go to, but that's not how it happens. You know. The way it happens is someone pulls their back out. You know they're stuck on NSAIDs for about three weeks and realize those don't work and finally they're in real bad distress and they end up coming in. And so you have to set yourself up as a chiropractor for success for those situations and the way to do that. There's two ways to do that. One is the philosophy is well, those people are typing in back pain chiropractors in my area. You're right, those are people that are actually in need. They're hunting and searching right now, but those are the types of patients that are going to come in and as soon as their condition and pain is gone, they're going to be gone. So you're going to have them for maybe a week to two weeks.
Speaker 2:What you're really interested in is building up more of a presence within your community and you want to go more up funnel. That's why I'm talking about occasional CTV ads, facebook ads and keeping that always on, because what will happen is when this person has an incident and they're hurting, they'll remember your name, they'll come in to see you and now you've got this always on marketing machine. That's there. That's more up funnel and you're educating as well with these ads. That's the other thing. These ads aren't just saying back pain and you're educating as well with these ads.
Speaker 2:That's the other thing. These ads aren't just saying back pain. These ads are talking about learn, you know the true cause behind back pain, and maybe it links to a video with you talking about you know back pain and the whole iceberg type analogy and stuff like that Educating people. Because what you want to be able to do is educate people so that when they do have an incident and they come in, they understand they actually want to fix the problem versus just get rid of the pain. So that's the other key is that, having that always on marketing, you can actually get people into your practice sooner. Or, when they have something that actually is an incident that brings them in, they understand the need to actually fix things because you've been educating them for several months or a year as they've been interacting with your marketing activity.
Speaker 1:Great, yeah, great tips. That's great. Those are my one, two, three punches that I wanted to see if you could answer, and you did great with that. Now Provalytics, then tell me a little bit about how are you working with small businesses like this. I know you said you help major businesses. Do you have room for this? How could you help a chiropractor? Would you just help consult and ask some of their questions? How do they get in touch with you?
Speaker 2:Well, the way they're getting in touch with me is they could go to provoliticscom and there's a couple of things on there that I think would be beneficial is that there's been a lot of dynamic shifts that have occurred in the digital advertising industry, specifically around privacy and all of these changes in terms of how people are tracked across the web and everything. We put together a course it's a free course, an attribution certification course. It's about hour and a half, two hours. It gives chiropractors that want to lean in, understand how things are actually measured and stuff, a really strong foundation on the past, the present and what we see as the future of this. We typically don't work with small businesses. Most of our clients are spending upwards of $10 million or more per year. We do work with some larger group practices that an aggregator spending more, without a doubt.
Speaker 2:But I think just the attribution certification and the discussion that we had here in terms of focusing on impressions, understanding that you always need to be always on and, most importantly, to understand that you know your role as a chiropractor in a community is you're you're a vital member of that community and you know the.
Speaker 2:The techniques that you're doing in your practice have a massive impact on the community's health as a whole, not just the people who you're taking care of, but their friends and family.
Speaker 2:And I would, I would, I would, I would challenge every doctor out there who's listening to this to get out into the community and, you know, besides asking for referrals anytime there's a group where you're willing to have a speaker stand up and talk about trends in health care and how the natural approach. I think we're on this paradigm shift of what's happening right now in the U S of people understanding that drugs are really not the right way to go. It's a huge opportunity for chiropractors to be acknowledged as the the natural caretakers of the community with the best and natural approach, uh, to taking care of ourselves, uh. So I would challenge chiropractors to get out in the community talk. You know there's always the rotaries and things like that, but there's, there's places you can go into the school and talk to the school and lots of things like that, and that is, in and of itself, just putting yourself out there, I think, is the best marketing that you can do on top of the paid marketing activities.
Speaker 1:Home run, home run. Awesome, that's so great. Yeah, Get out there. I mean, we've got to bring this stuff back. Covid was a sociology shift for society. For sure, we all went and hibernated like never before. But I feel it's safe to say in 2024, I started to say this I'm like I think we're back. I think I think we're back to normalcy. I mean, you can go to a movie, you can do this stuff, and if California is doing it, I think we're back. I think we can officially say we're back. So that's, that's where we're at there.
Speaker 1:So get back out there, back into the schools, back into the lunch and learns, back into the stress talks at big corporations around you. Back be the person that you know does all this stuff. That's the root to this. And then I'm going to go check out provoliticscom and take that course, because there's never any rock you can't unturn and learn something. So I'm all about that too, to help more people. Thanks for your time and um. And then provoliticscom to reach out to you if they have any specific questions. Absolutely, yeah, it'd be my pleasure to chat with any doctor. That's awesome.
