Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
Building Community Online to Expand Your Digital Reach
Discover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to facing financial ruin by 27, Simon’s story offers invaluable lessons in entrepreneurship, resilience, and adaptation. Gain insights on how these experiences shaped his innovative approach to building internal teams and systems for e-commerce brands, offering a blueprint for overcoming challenges such as rising advertising costs and navigating the digital business landscape.
Uncover strategies for building thriving digital health communities by tapping into the power of lead generation and community engagement. We explore the intricacies of connecting with potential customers early in their journey, using the example of a physio specializing in jaw work. Learn how commodifying expertise into accessible courses or communities can transform practitioners’ reach and impact, ensuring their services become a natural choice for clients. The discussion highlights the importance of nurturing educational environments to engage and retain your ideal customer base effectively.
Embrace the potential of AI and digital platforms to revolutionize healthcare and local business ecosystems. Discover how practitioners are expanding their reach beyond physical boundaries, using platforms like Skool to create engaging online communities. With Simon’s guidance, visualize transforming your expertise into a monetizable "personal university" and explore scalable success through e-commerce accelerators. This episode encourages you to think big, leverage the power of AI, and transform your professional journey into a thriving digital ecosystem.
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Hey everyone, welcome to another episode of Marketing 101 for Chiropractors. We got an awesome guest from the other side of the world today. Simon, thanks for joining us. My man he's from e-commerce. What's up, man? Yeah, Accelerators, that's awesome. Tell us a little bit about you.
Speaker 2:Yeah, cool. Well, firstly, thanks for having me. This is the first outing of my new podcast studio. It's the first podcast I've done from here and I've just getting into it, so I'm really grateful. This is like here's a big moment for me. So, dude, I've got a, yeah, I've got a. I've got like a short story, which kind of which is two or three minutes and then you know who I am, what I've done my whole career.
Speaker 2:So I started a e-commerce brand called Fitwear when I was 19. I was a bodybuilder. I called Fitwear when I was 19. I was a bodybuilder. I was like the bully kid at high school and then I got into bodybuilding and started the Fitness Apparel brand Back in the early days. We're talking off camera about how Lee Corley's gotten a bit shaky. Well, in 2012, you could kind of slam boost and money would just pour out of the screen at you. And so I did that, sold half of that brand at 23 for $1.1 million and was like awesome, I've cracked it, I'm done, I'm a genius. Proceeded to destroy it, destroy that business, did all of the dumb things that a young kid without a mentor and lots of money does.
Speaker 2:By 27,. I was broke, living at home with my parents again and I had no money to start a brand. So I started an agency and I went out. I said I'm going to go out, I'm going to build what would have saved me, because once I got all that money, I hired all these agencies and then they all made money while I lost everything. And they looked me in the eye at the end of it and said, no, we did a good job, we fulfilled our deliverables. And I'm like but I don't know if I'm allowed to swear, but I'm fucked. You know like what's going on.
Speaker 2:And so we built this agency and that and I I thought this is it like we're gonna be able to do this differently got up to 85 team members and realized the agency model is inherently flawed the, the profit motives aren't there, they're not aligned, it's, it's just too difficult to do right by everyone and make a dollar. And so I ended up dissolving the agency yeah, 85 people at our peak into what we have now called the e-commerce accelerator, where basically we go into e-commerce brands and, instead of working with them like an agency would, where once it's done, done, they own nothing, or like a coach would, where there's a little bit less implementation support. We go in and what we do is we build internal agencies for e-commerce brands. That's like my core business and yeah, it's just. We basically help them set up their internal teams and systems. And yeah, that's that's me.
Speaker 2:And then the reason I'm here and I'm kind of doing the podcast circuit at this point is I want to help other thought leaders build accelerators to leverage the knowledge in their brain and the knowledge of their network as well. So we call them personal universities and I honestly think it's the solution to a lot of things. We're talking about lead quality, cpmpms, arising ad costs, all that stuff like work harder, connect deeper and you'll get all the business, because the business is still out there. It's just not as easy to go add money anymore, right, um? So yeah, I'd love to talk to you about what I've done in my business to get more leverage and enjoy what I do more and acquire customers and stuff, and how that could apply to doctors and things like that.
Speaker 1:Yeah, and that's what I loved about your bio and when they sent it to me, this is absolutely perfect, and I didn't know your backstory. I think that makes you even more qualified that you sold, you failed, you ended up back at home. You understand both ends of this and what didn't work. A lot of success for many doctors comes naturally. I've talked to many of them like how are you so successful? You always look up to the successful ones. You ask them the questions and they really don't have a good answer. I'm like you're just lucky, aren't you? They think about it for a second. They're like, yeah, I guess. And then some days I think the same thing. I'm like why am I successful in what I do? I think I was just lucky I haven't been punched in the face yet. I felt like sometimes I have, but not like that. I haven't had to go back to my parents' house, you know. So that's really cool.
Speaker 2:I love that story. Maybe a little bit of credit. I have something to do with the diligence that goes into that four to 10 year study career right, yeah, I guess.
Speaker 1:So professionals, yeah, they're already dedicated to what they've done and they're not gonna fall back yeah, in that, you know, I easy come, easy go I think there's something about the six year degree or whatever.
Speaker 2:That, um is like all right, right, let's not lose this. But yeah, no, I think I always say that I learned a lot more on the way down than I did on the way up. On the way up, you're just like woohoo, I'm the man you know. Everything I touch turns to gold. On the way down, you're like why did I do all of that? You know what's happening.
Speaker 1:Yeah, you're right. I love that. That makes it really relatable as well, because there's a lot of people that are struggling. I'll be honest with you, People who listen to podcasts or are trying to hire a digital agency. Trust me, they don't want to do any of this. They don't want to sit around listening. Bring to the table, and I'll make sure you do.
Speaker 1:All the talking is this idea of communities. I've been yelling about this for two years. Since COVID. I've been telling people listen, we've killed communities in real life because of COVID, Like we killed them. New Zealand was isolated. It was Alcatraz. For three years, there was no in or out. Right Canada, you know same thing and we killed society as far as bonding with one another. We're still kind of recovering. It's like post-traumatic stress syndrome, where we don't even want to touch anyone or talk to anyone. We're still recuperating from this and community is dead. There used to be the barbecue festivals, the music festivals. These things don't even exist anymore. They're starting to trickle back. But but if you were the leader in your community to bring these things, we didn't even stop here in Tampa. I'm in crazy Florida, so we had kids in Tampa Bay April 16th to 2020 outside I was like crazy people, but I was one of.
Speaker 2:I was one of two people I owned the business and I wasn't allowed at my Christmas party because I wasn't vaccinated and safe enough for everyone. It was funny. I zoomed in, it was like it was a real like right.
Speaker 1:So now you're bringing the communities back, but in a different way. This is how it's going to move forward. Everyone's on their phones, everyone's still on social media. It's not going anywhere. So there's this concept of communities and I love this. In e-commerce, it makes sense. Anyone that's in e-commerce is going to be like oh yeah, we do this. But chiropractors right now are probably like what are you talking about? What's a digital community? I already have a Facebook page and we'll be like no, no, no, no, no. Those likes, they're not even seeing your page anymore. Those followers, they don't see your posts. It's all changed. The algorithms have changed. So getting potential leads as we'll call that into a group is a fantastic. You've blown my mind. Now you take it from here. What does that look like?
Speaker 2:How would somebody start that and how do you make that successful? Yeah, cool, do you mind if I um layer this up with a couple of sort of foundational pieces, a couple of actions to build on top of some some knowledge first? So, um, I'd just like to firstly agree look at the e-commerce brands, look at what they're doing. They're the tip, the spear. Do what they're doing, because it'll be in your industry in five years. So, like, start there, right, it's a closed loop circuit In e-commerce. I'm generating the view, the lead, the click, the sale, the whole thing all in one ecosystem. So it's an immediate feedback loop. This allows you to evolve really quickly, right? So that's one thing. Two, we talked off here a little bit about lead quality. Lead quality is going down Absolutely. Cpms are going up. Leads aren't as good anymore. There's a bunch of stuff you can do, which I know you're an absolute expert in, in terms of maximizing the quality of the existing leads. People say I've got junk leads. How fast are you calling them? If you're not calling them within a minute, I didn't want to hear about it. So you've got everything that happens after you generate the lead for someone that's got a urgent problem. If we take the chiropractor example to start with, like podiatrists, physios, doctors, naturopaths, it doesn't matter, but chiros are a good one. If I'm spending money on Google and Facebook right now to generate those leads, I'm competing in a saturated marketplace for the most expensive type of lead that I could possibly get, against sort of everyone right Now.
Speaker 2:There's a concept, the awareness funnel the stages of awareness that a customer goes through, and I couldn't even tell you the exact five stages that a customer goes through, and I couldn't even tell you the exact five stages. I should know this. But it basically goes from like I think it goes product aware, solution aware, problem aware, problem unaware and you go up this funnel and there's progressively more individuals in that funnel that are easier to reach, that are easier to connect with, but they don't have a necessarily immediate need, and so that's kind of the key point. That's the key point we're playing on here is let's use a community instead of to compete earlier up that awareness funnel. Connect with someone, educate them, nurture them, add value to their existence and to their lives, and that way we are the natural and only option when they end up having the problem that we serve right, and so I think that's the ultimate. I think it's the ultimate solve is we absolutely should do all of the really smart, intelligent, tactical things, once we've generated that lead, to ensure that we're capturing them, and we're always going to be capturing people that are, like you know, problem aware, solution aware. I just need a chiro right now, today, cool.
Speaker 2:But my view is the practices, the doctors, the chiros, the whoever's that are going to win over the long term are going to invest in a community that their ideal customer prospects come out of right. And so at that point, right, if we stop and pause there for a second. In real life, community was already kind of degrading over time, and then COVID was the kill shot, right, destroyed it. But humans are starved of connection. They're desperate for it, they want it because they're not getting it out of the doom scrolling. So if you can provide a low friction, easy way for people to interact and communicate, boom, you're winning right. Um, lead qualities down. Cpms are really expensive. Everyone's competing for those leads. Okay, cool, we need to go further up the awareness funnel and capture these people, more of these people, before they have that immediate need and they become expensive and shaky and we're just the only option, cool. And then I guess the third piece is like marketing fundamentals.
Speaker 2:What I find with and I'm only working with one physio client like helping him build an accelerator, like I did for myself and I went through his work, and he's a really interesting physio. He does this like jaw jaw, like muscular, intramuscular jaw work, and he gets like $400 to $500 an hour for that work. And then he does like his standard physio stuff which is high pays, is like 160, 180 an hour. But actually those jaw patients, that's where his cash is, that's where his leverage is. He's only doing, you know, let's say, for argument's sake, four hours of that work a week. He's doing 30 hours of this work, um, of the standard work over here. We want to shift that. So if we use him as the example, I'm going right. That's our ideal customer prospect. Those people.
Speaker 2:How do we build a community there that appeals to individuals that are going through or could be going through some sort of jaw pain? And so every doctor practice should be doing this. They should be going. What's my most valuable customer? What do they look like and what's their proclivity to eventually become like to come into our world? Right, if you're in Calgary and you're Cairo, you might work exclusively with rodeo riders. That might be your niche and about 60 percent of your business. Cool, let's do a um, let's do a little performance and longevity community for rodeo riders and whoever else, or just performance, uh, performance, longevity community for everyone, but we might focus specifically on some of those rodeo riders as well. So, and if we do that and we're able to capture people early enough in the journey and we know who we're looking for, then we can start to serve them and eventually they become our customer. We're the natural alternative.
Speaker 2:And so when I say like serving a client or a community member, it's really just about taking that 25, 30 years experience, that wealth of knowledge, that unique mechanism. From my experience, like the good health practitioners, they've got a vibe or a shtick. There's a personality to it. There's little things that only they do, that they put together the nuance in a specific way. So let's get that out of the brain. Let's commodify that knowledge into a course or maybe a set of courses. I'm working with an elite athlete coach right now and he does peak performance under pressure for CEOs, and so it's breathing. Mechanics, mobility, confidence is a skill. He's getting this stuff out of his brain into a course, into courses, and then perhaps we've got some group coaching. Maybe it's once a fortnight, once a month. We're catching up with these guys and we're helping them with the problems in their lives before they've hurt their back or hurt their foot or done whatever it is that people do right.
Speaker 2:Um, and one of the other things I think that people don't necessarily think about but can add a lot of leverage for these types of digital communities is partnerships. So in the same way that a podiatrist and a physio and a chiro and a doctor get all together in a practice in New Zealand like a whole bunch of guys will come together and rent rooms together and kind of share leads, you could do the exact same thing here, right, and then you could sort of service a community with that decentralized thought leadership from a couple of different providers, a couple of courses, a couple of coaches. We're talking an hour a week and here's the secret weapon, and I think everyone loves this when we start talking about this. So we're building.
Speaker 2:Another little side thing I'm doing is we're building these AI wearables. They're called Hector, so I'm like assembling them here that's what the insides look like and then we 3D print the cases and they look like this. It's got a 24-hour battery life, it listens to everything you say and it shoots it through an api into chat. Gpt processes that the transcript of everything you've said, with customized prompts so you can set it to process it into an essay or a lot or clinician notes or whatever it is you want.
Speaker 2:And what I'm doing with this physio I'm working with right now is he's wearing one of those, and I think one of the things that makes him a great physio is he explains to me everything that's happening, why I'm doing it, why he's doing it, where it's come from, and he does it to get adherence to the rehab program that I'm doing later. But he's literally explaining to me and to all of his patients consistently, every day, everything he does, and we're now capturing it, and so he's literally writing his course. He's commodifying the knowledge and expertise in his brain simply by serving patients, and then we've set him up with a Filipino community coordinator to organize and collate that information into a program, and so now he's got a asset, and so instead of just going hey, google ad, you need a physio he can go, go and I'm mixing the metaphors here, sorry jumping around physios, gyros, um, he can, he can go out into the market and say, hey, jaw specialist works with a lot of combat athletes and um, and I'll be fucked like he's got his general populist scenario. He can go out there and go. Hey, I've got this community where I help people implement the daily practices in their lives to get strong longevity, live longer and live a healthier, fuller life. And so maybe that lead come.
Speaker 2:You know when we're hammering that lead to get the appointment, maybe they do sign up somewhere else, maybe they don't do it immediately. Let's hit them with oh, by the way, I've got a community on the cold call. Oh, you're not coming in, you've missed your appointment. Hey, you should join our community. By the way, getting your existing patients in there, get them in there. Hey, have you got any friends? Friends that you think might be interested in the community, so that they don't end up exactly where you ended up.
Speaker 2:And so for me, um, to wrap all of that up, I think the antidote to the high cp, the expensive cost of advertising, the lower lead quality, is to connect with your potential customers earlier on in the journey, before they have the urgent need, commodify the knowledge in your mind, potentially get together with some partners and build a community and program that supports that person to get their life outcomes. So when they do need you, you're just the natural choice and you can sell the community's products and it it adds an entire another dimension to the business right. It adds a lot of leverage, but I genuinely think that um community, it will become the dominant sort of lead generation force. That's, that's how, that's how you'll get them.
Speaker 1:Yeah, no Bit of a diatribe there, sorry, you nailed it. I mean, I'm trying to think as a chiropractor right now. I know they're thinking. They're like, okay, this makes sense. I love this building a community that you know before. The need is there that when they think of it, they think of me. It just makes perfect sense. Once they run into the problem, they know where the solution is. It makes sense. So if you're thinking right now, I mean, and you help, let's say, infants or newborns or your prenatal chiropractor or whatever, you're going to sell everything that a newborn can run into Every problem that they run into tongue ties, colic bedwetting, run into every problem that they run into tongue ties, colic bedwetting, non-sleeping constipation and you're writing books or courses or or feeding that university in there. Um, that's amazing. And then you're solving the whole problem. Doctors are like I don't have time for this. I'm like, well, where the device? Now?
Speaker 2:now, you've got it right, right like this, gets it out of the mind and then, dude, the thing is as well. Doctors, please start using AI everywhere. Don't be afraid of it. I don't use it to eliminate workforce, I use it to empower workforce. And how good it is today is just going to consistently get better until probably all the robots take over. I don't know, it is what it is.
Speaker 1:I think that's what everyone's looking at is the robots I'm like. Well, until that time use AI.
Speaker 2:Let's make most of it. Yeah, use it. It just saves you a bunch of money.
Speaker 1:We would never be able to develop a community like this. How would you develop a university by yourself? You're going to have like for me it's going to be this with a whole bunch of courses, marketing, statistics, all this stuff. So just change those words to your doctor. Or university of colic tongue, ties, torticollis, bedwetting those are all your courses that are in there, and they don't all have to be free. They can purchase it for $49. People who are not dabbling with you can purchase it, and then they don't have to be in Auckland. They can be in Melbourne and buy your program and maybe never see you. But hey you, they bought your program, so you expand your horizon. So if you're a functional medicine doctor, I hope you're excited right now. You should be super excited. Or a naturopath, you should be super excited. You'd be like this makes sense. But if you're a brick and mortar practice person like myself, I'm excited, I'm pumped up. Simon's got me going today. This is great, correct, there's like very you should be.
Speaker 2:You should be on a scale of like pretty excited to extremely excited, right, if you've got a product that you can serve digitally and you can actually do just as good and sell a high ticket service over Zoom, well, yeah, no, you should be partying at this point and despite that, I just. I feel like so many local brick and mortar practices go. Oh yeah, not for me, though. Hyper niche community. I'm from a small town, palmerston North, target Palmerston North. Do flyer drops, get people into this community and be the physio of Palmerston North. You've got 600 members in there.
Speaker 2:Perpetual leads you will, if you do it and you invest correctly and you help these people for free and you got some paid options as well. Um, you become the natural choice and so, yeah, it's coming at that problem. But oh, this lead lead quality shit. It's like, yeah, you're at the bottom of a fire hose with everyone else going me, me, me, me, me, versus like going up to where the fires is plugged in and just like siphoning it out early and going. I've just got my own bucket. This is my bucket.
Speaker 1:My own population to choose from. It's great. It makes perfect sense. No-transcript. And you got to be on the forefront of this because, like Simon says, five years from now, everyone's going to have these communities. It's going to be saturated. It's going to be Facebook profiles all over the place, tons of communities. Everyone's going to be tired of it. No one's going to join any more communities, just like facebook groups. People are done joining facebook groups. People are done doing this stuff. But community is the next thing. That's super cool um platforms to look into. You use school s-k-o-o-l? Um.
Speaker 2:I know it's really simple. I the way I describe it as schools. Like the iphone, you know it doesn't have as much functionality as as the android stuff. Like these circles, good, and you can do some of the stuff in Facebook groups now as well. But the question is, is it a Facebook group with a bunch of people in there and a giveaway once a month and a couple of random posts? It's like take it that step further and get it out of your brain and actually help them, get them life outcomes, build trust, deliver value and do it.
Speaker 2:And you can now do it with ai. In a way, like you said, it's just right there, um, and we, we use ai and uh filipino team members and so the the two together are just magnificent. We're talking for 15 000 not even that's new zealand dollars, we're talking for 10 000 us a year. You get a part-time community manager, all the ai systems, the whole nine yards and you can create that whole ecosystem. Um, because I think it sounds. It sounds quite intimidating at at first, but it's actually. Um, yeah, with this generative ai technology, it's removed the biggest barrier, which is I don't have 20 hours, I don't have 10 hours a week to sit down and write out courses and build all of this content. You don't need to anymore.
Speaker 2:One of the things we do with especially time poor um entrepreneurs. Again, I've only done this like six or seven times, but it's like seven for seven wins so far in all these different industries. Every industry has been different. And for one guy's no-code developer really time poor I just said, look, mate, start your community. There's no course, there's no nothing. And you do a one q a every week. Get people to come in you're he's normally 300 400 bucks an hour. Come in and get it for free. You know, come and talk to me for free, get a little consult for free, and then everything that he's saying.
Speaker 2:Um one, the questions are driven by the user, so that means it's guaranteed market relevance, right, if you're getting the right people into the group. And then he's answering those questions. We're capturing all that detail and every question's a module. And so there's this thing where I think right, I think the prevailing sort of internal roadblock is I can't do that, it's going to be too much upfront work. But with the tech now we actually just have to reframe that and it's like now just get in there, talk to your customers, if you can talk and support and help people and you say great things and you can articulate it verbally, like 95 of the work can be done with ai and a really, really affordable filipino team member. You just super excited? Yeah, this is.
Speaker 1:This is a no-brainer and I think it just takes a little bit of time to wrap your head around it. But uh, I've said this before, like seven years ago, when I told people, hey, you get, you got it now you got to do facebook ads. Now you got to have your facebook profile. You have, you have to, you have to have your brand and your marketing awareness in queue to reap the cash flowing out of the screen. Like you said, said they missed that boat. They had no brand authority, they had no marketing, they had no profiles, and then now it's saturated.
Speaker 1:So we are telling you you have to get into communities. If you're a doer, you call Simon or you message me and I pretty much forward you to Simon and we do this and you get, and you get going and you build your community or you dabble in it right now and get a basic understanding of what a community is so that you get some ideas of how and what you're going to move forward. But I think for doctors this is a no-brainer. Your brain is everything that AI needs to transcribe for you. It's there. You have an entire university in your frontal cortex. Just spill it out. It doesn't matter what your accent is Canadian, new, zealand, american AI will listen yeah, they call you the commonwealth accents are, yeah, you know, difficult but attractive.
Speaker 2:I get, I get lots of compliments on my guttural accent. Um, dude, can I touch on the? I think the the question. The next, the next question I get is oh, I can't do it, it's too much time. The next one I've gotten is uh, you know how am I going to get people in there like and like, right, you know how am I going to get people? Same way, you're getting people, um, into your practice, as it is all of those same marketing channels.
Speaker 2:And one of the things I say as well is you don't have to flip to this and become a community marketer full time, but add it into all those comms. I think I mentioned that. Add it to the phone call, add it to the text, add it to the outreach, add it to the flyer drop, add it to the hey. Do you know anyone else that you think maybe I could help? Would you know anyone else that might want to join our community? You know, it's a lot, it's lower friction. You're not having to get someone now to refer you to someone who has a back issue today, right, um? Or if you're.
Speaker 2:I love that example of the um, pediatric, pediatric physio or you know. Hey, who do you know that's having a baby soon? We've got this great program, um, and it'll set them up and they'll probably avoid most of the issues, because if I can help you avoid the issue so you never have to come and see me brilliant, you know. But knowing what we know about humans is they will, you know, take their bias, ignore it and then go. Yeah, but you did tell me I should have done that, so now I trust you, can you?
Speaker 1:help me. Yes, See, you become the authority and the information. We did this with e-books. We've done all this stuff. No one's even signing up for e-books anymore, because email's not dead, it's just they don't want to sign up for any more crap. That's where people are at. They just don up for any more crap. So it's all the old concepts in new form we're using. You know, communities communities never existed 10 years ago because there was no AI.
Speaker 1:Imagine trying to set up your own university. I mean, only universities did this. No one else did the online programs because they didn't have the 400 staff members to do that to build it for them. You don't need anybody, you need AI, and I would get a virtual assistant for sure to put that all together for you and do it. I mean that's absolutely fantastic. Or just start a community and see what happens once it starts to build it's. People are looking for solutions to problems, so don't overthink this. Think of your number one ideal client and those people that you love helping. What's that? One or two things that you help with? That's it. That's what you start your community with. You start as the thyroid support group of Auckland or whatever, or Tampa Bay, whatever it is. That's how it is, and then you become the thyroid people of of the place that don't want to use drugs. So I come up with a hundred examples of what you can create a community at. But start with your ideal client and, uh, and get that rolling. Thanks a lot, Simon.
Speaker 2:That was awesome and the value, because one of the other big points 10 years ago it was hard to do, but you didn't need to. You could do the ebook, you could do the email list, you could, and it's just. This is human, this is commerce. This is the way the world works. It's low hanging fruit, right, we pick all the fruit and then you have to go to a new level of difficulty and the question is like, are you willing to move? Are you willing to move with the market?
Speaker 2:And just you know, instagram came out, you weren't early, you got in. Like tiktok came out, you weren't early, you got in, like, and like your ebooks got you on. Like, just like, don't do the thing, don't do the thing where you like, do it in four years. Like like this is new now it's like right and it's not brand new. But it's at that early adoption curve where you know, just like shopify came out and kind of made e-commerce pretty comfortable and simple to get going, schools done that, other programs are doing that. You know there's the cultural mega trends we talked about, so it's a really nice time. Just don't do that thing again because, like you said, if you're, if you're a doer, get going.
Speaker 2:And for those of you that really genuinely believe like, hey, I've got some X factor, I know what I do special, I'm really good at my craft. This is for you Because this gives you the leverage to transcend whatever current revenue model you've got is and move into hey, I help like elite C-suite staff live 10 years longer. It's 15K a year. I only work with 100 people. Cool, there's 1.5 mil a top line and you know, after costs etc, and maybe you pull in 750 and it's on a laptop. You're doing three calls a week. Obviously dream scenario. Like not going to happen for everyone, but for that top. Like if there's that top one percent individual out there, um, top 0.1, that's really got the source. Um, this is the model for you because that everything in that brain, that personal university that's currently restricted you can get that and you can sell that at scale. So you know it's a win for everyone, but for a couple of special individuals it's like generational wealth.
Speaker 1:Yeah, that's thinking big right there. I like that man. That's awesome. So, yeah, contact Simon. I'll have all of his handles and his email and everything in the in the descriptor below. Uh, but reach out to him. Uh, e-commerce, uh, accelerators Yep, Thanks man. That was, that was super awesome. You're going to get you're going to get me calling you in a minute here, so that's great. Yeah, let's talk let's talk.
Speaker 2:Let's talk, man, um, thanks for having me on, it was really cool. And um, yeah, if there's interest and stuff, I'll I'll come back. I'd love to. I'd love to keep having that, keep having the conversation.
Speaker 1:Let's have you back, let's see who's pulled the trigger and maybe we get some questions that come up and we can do a podcast on that.
Speaker 2:Yeah, awesome, yeah that'd be great cool thanks, take care.
